Big concert festival planned for Avon in March | VailDaily.com
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Big concert festival planned for Avon in March

Sarah Mausolfsmausolf@vaildaily.comVail, CO Colorado

AVON, Colorado – Just as Vail has Spring Back to Vail, a new music festival is planned for this spring at the foot of Beaver Creek.Avon will play host to the “Snow Ball,” a three-day concert event on March 4-6 in Nottingham Park. Town officials gave the festival their blessing Tuesday night during a presentation from event promoters Chad Donnelly and Scotty Stoughton. The festival will be privately funded by Snow Ball LLC so Avon is not being asked to contribute any money this year.”There’s no money down for Avon,” Avon Mayor Rich Carroll said. “It’s a world class event. It’s going to bring a bunch of people in.”Organizers of the “Snow Ball” are hoping to secure 25 to 35 artists, including some “household names.””Fortunately, we’ve been able to secure two of our headliners,” Donnelly said. “We’re looking for three headliners.”He hopes to announce the full lineup within the next few weeks. Pretty Lights, Bassnectar, Edward Sharpe & the magnetic zeros and Bonfire Dub are among the confirmed bands. A fashion show at the Westin Riverfront Resort in Avon is possible as well.The festival is expected to draw 10,000 people to the park each day, Donnelly said.”I think this is going to put Avon on the music map in a lot of ways,” Stoughton added.Festival organizers say the event could bring $4 million in economic stimulus to Avon, from short-term employment to hotel business to customers at local restaurants.In fact, they picked a historically quiet weekend for the festival to make sure lodging would be available for all the attendees.”Snow Ball” organizers plan to provide charter buses to bring in people from cities like Denver and Boulder.Donnelly said he has been working with the Vail Valley Partnership for the past five months to make sure lodging will be available for the festival attendees. He said 7,500 beds are available through hotels, with another 3,500 through private homes and condos.”I think this is a really rare opportunity to bring in that younger demographic, the people who will be coming to Avon years from now with their family,” Donnelly said.He said event planners are in contact with Beaver Creek to figure out parking for the event.”Snow Ball” planners had originally looked into holding the event in Vail but were unable to secure a venue, Donnelly said.Unlike Spring Back to Vail or Snow Daze, which are concert series, the event in Avon will have more of a community festival feel, organizers say.”We don’t want to come off like we’re competing again them, but to compare it, they’re a world-class event that does a great thing but it’s different,” Stoughton said. “We’re looking to do more of a festival. You can come in and hang out. There are tents where you can come in and get warm.”The “Snow Ball” will come more than a month before Spring Back to Vail, which is set for April 23-24.Tickets for the “Snow Ball” will go on sale sometime before Christmas, Donnelly said. Three-day passes will cost between $99.50 and $149.50, depending on how far in advance the concert-goer buys them. A VIP pass will cost $249.50.Sarah Mausolf can be reached at 970-748-2928 or smausolf@vaildaily.com.


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