Biz Watch: Witt Communications | VailDaily.com
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Biz Watch: Witt Communications

Daily Staff ReportVail, CO, Colorado

Business name: Witt Communications Inc.Date Opened: Nov. 1, 2000 to Dec 2005; reopened November 2006.Owner: Paul Witt.Contact info: Phone 471-5380; fax 328-5776; e-mail pwitt@wittcommunications.com.What goods or services do you provide? The technical terms are public relations, marketing, community relations and government affairs. What I really do is help people, businesses and groups define how and what they want the community to know about them. What strategy do you use to differentiate your business from your competition?With my business-oriented background, I tend to approach clients projects from more of a business angle how is what were doing going to affect the bottom line? Are we driving customers or swaying votes with our messages? Lets not just tell people something, but lets do it in a way that makes them want to act.What philosophy do you follow in dealing with your customers? What can your customers expect from you? Everyone has a story to tell sometimes lots of stories. The trick is to figure out how to find and tell that story so that it interests other people and makes them want to support your business or cause. When I work with a client, its on a personal basis. Ill spend time getting to know them and their business or issue so that together we can come up with an effective plan for whatever the goal is. And Ill be upfront with them if somethings not going to work, Ill tell them so we can figure out a different approach. Theres no point in wasting time or money. Tell us a little about your background, education and experience: I came to Eagle County in October 1992 and worked a season on the mountain. Like just about everyone else here, I decided to stay and make a go of it. I joined the PR department at Vail Associates (that shows how long Ive been here!) in May 1993 and worked there until November 2000, ending as the director of corporate communications. From 2000 to 2005, I ran my own PR firm, went back to Vail Resorts Development Company this month and reopened my own firm in November. Before 1993, I worked in film and television for Walt Disney in London and Dino de Laurentiis in Los Angeles. I have an MBA from UCLA and a bachelors in business from Ripon College in Wisconsin.What is the most humorous thing that has happened at your business since you opened? I received three calls in the same day from three different people looking for help in representing different viewpoints on a ballot question just shows sometimes there are more than two sides to a question! I actually ended up not working with any of them.Please send a photograph of you and your staff, along with the completed form, to smiller@vaildaily.com.


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