Bizwatch: Atlas Construction, Vail Valley, Colorado |

Bizwatch: Atlas Construction, Vail Valley, Colorado

Daily Staff Report
Vail, CO, Colorado

Business name: Atlas Construction, Inc.

Date opened: August, 1999

Owners: Brothers Chris and Leif Counter

Contact info:

On the Web:

Phone: 970-926-1455.

E-mail: or

What goods or services do you provide? Atlas Construction is a general contracting

company specializing in both residential and commercial remodels and tenant improvements. Our company was founded by myself (Leif) and my brother Chris Counter. We grew up with an architect/builder father and were involved with construction at a very early age. You might say it’s in our blood.

What strategy do you use to differentiate your business from your competition?

During these slow economic times we have had conversations with many of our subcontractors about reducing pricing and making the idea of a home remodel more appealing. We are able to pass these savings on to our clients.

We are a small company with low overhead. However, we are able to compete with many larger companies in terms of projects and production. We’re also proud of our personal attention given to our clients, our open book billing policy, a can do attitude and our striking good looks (wink!).

What philosophy do you follow in dealing with your customers? What can your customers expect from you? We built our company with integrity and hard work. Most of our clients are referrals from past clients including architects and interior designers. We work closely with our clients to accommodate their needs. We pride ourselves on our personal, hands-on approach to every job and we offer very competitive pricing as one of the valley’s premier contractors.

Tell us a little about your background, education and experience: We were fortunate enough to come to the valley 11 years ago with a background of resort living and construction. We moved here from St. Croix in the U.S. Virgin Islands, where we were doing construction after the devastation of Hurricane Marilyn. We also spent some time in Miami, Fla., after Hurricane Andrew. We have also lived and worked on Martha’s Vineyard Mass., and Kona, Hawaii. After Moving to the valley and working for a couple of local construction companies we were inspired to start our own


What is the most humorous thing that has happened at your business since you opened? Our office manager two years ago, being the polite southern woman that she is, implemented a swear jar to try and have us construction types cut down on our potty mouths. She keeps an Excel spreadsheet on her desktop to keep the running tally at 25 cents per swear. The jar now holds over $550 and the money is being used thus far to buy lottery tickets. If it keeps up we may plan a company trip to Europe on a private jet.

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