Bizwatch: BG Holiday Service
Business name: BG Holiday Service.Date opened: October 2000.Owners: Gerry and Brian Bortz.Contact information: http://www.bgholidayservice.com, email@example.com or 390-6970 or 376-5322.What goods or services do you provide? BG Holiday Service specializes in complete indoor and outdoor holiday and Christmas decorating for homes, businesses, hotels and hotel rooms and more from Vail and Beaver Creek to Eagle and Gypsum. We do it all, from outdoor lighting on trees and structures to gorgeous live and/or silk wreaths, Christmas arrangements, garland and, of course, Christmas trees. We serve Eagle, Summit, Pitkin and Garfield counties with more than 30 years of experience. We take care of all our customers holiday needs with services including (but not limited to) outdoor lighting (regular and LED), live or silk trees (as tall as 25 feet), classically or specifically decorated live or silk lit or unlit decorated wreaths (as much as 12 feet in diameter), garlands, swags, centerpieces/floral arrangements, unique ornaments, custom-made bows, valleywide delivery and more. BG Holiday Service offers discounts for early ordering and our many repeat customers.What strategy do you use to differentiate your business from your competition? We provide each client with all of their holiday decorating needs not just indoor or outdoor. Growing up in a master florists family and running two floral shops in Washington, D.C., and Seattle, Gerry takes care of the wreaths, centerpieces, garlands, bows and all custom decorating, while Brian takes care of all lighting of trees (as tall as 80 feet) and structures; hanging wreaths and garlands on decks, rooflines, etc.; getting electrical and timers safely dialed in, delivering trees and setting up in all locations. One call takes care of all holiday decorating needs no need to call a nursery for outdoor lighting, then a florist for centerpieces or custom bows, then make trips around town to find lights, ornaments, ribbon, wreaths or trees. We provide full customized service to make things easy for our clients.What philosophy do you follow in dealing with your customers? What can your customers expect from you? What the customer wants, the customer gets. BG Holiday Service works with property managers, private homeowners, business owners, concierges and visitors to our beautiful valley to give our clients what they need when they need it we get it done.Tell us a little about your background, education and experience. Gerry Bortz grew up in Virginia Beach, Va., working in her master-florist mothers flower shops. After graduating from college, she ran top florists in Washington, D.C., and Seattle for her mother until she moved to Vail in 1992 to snowboard and teach for Vail Resorts. In 1999 she met her landscaper husband, Brian, and it seemed logical to tie his business in with Christmas decorating and holiday lighting so familiar to ski-resort towns and alpine communities. BG Holiday Service has provided decorating for Edwards Corner, Edwards Village Center, Chapel Square, all of Peak 9 Plaza in Breckenridge, Cos Bar, many homes in Strawberry Park, Bachelor Gulch, Cordillera, Pilgrim Downs, Singletree and more. We are responsible for decorating many of the beautiful hotels (and the rooms for visitors) in the valley. BG Holiday Service won first place at the November 2005, Eagle Valley Chamber Christmas Show at the Vail Valley Jet Center for most beautiful display and holiday spirit. This year, well have a booth at the Eagle Valley Chamber Holiday Show on Nov. 16 and 17.What is the most humorous thing that has happened at your business since you opened? This is funny now but was nerve-wracking then: A family who owned a home on Forest Road decided at the last minute (Dec. 21) they wanted a 65-foot lodgepole pine lit up for their upcoming Christmas vacation. Because Forest Road was a sheet of ice, it took several tries to get the boom lift up the road to their home. When the 80-foot cherry-picker lift was finally set up, a blizzard with 85-mph wind gusts came through. It was too dangerous to use the boom, so we climbed around the tree like monkeys hugging the trunk 60 feet in the air swaying with the wind while we got the lights on. Vail Mountain shut down, but we got a 65-foot tree lit that day!