Bizwatch: Cedar’s Flower Shop, Edwards
Business name: Cedar’s Flower Shop.Location: 105 Edwards Village Blvd., D-105.Date opened: July 24, 1997.Owner: Sarah Young.Contact info: Call 970-926-6566, e-mail firstname.lastname@example.org or go to http://www.cedarsflowershop.com.What goods or services do you provide? Cedar’s Flower Shop excels at providing the best selection of fresh flowers and creative, beautiful floral arrangements for individuals, businesses and events throughout the Vail Valley. We provide the highest levels of customer service, delivery services, and creative arrangements for weddings, events, and corporations both large and small. We have extensive knowledge of flowers, the Vail area, and venues throughout the Vail Valley.What’s new or exciting at your place? We just redesigned our identity program, including our logo, Facebook presence and more. Our brand values of the highest levels of customer service and the highest quality fresh flowers needed to mix better into our friendly, relaxed atmosphere.What strategy do you use to differentiate your business from your competition? We believe flowers enhance the happiness and comfort of others. To do this, our primary goal is to provide the highest levels of customer service and the largest selection of the freshest flowers in the Vail Valley year ’round.Because we’ve been doing this every day for nearly 15 years, we have extensive knowledge – not only of flowers, but of event venues, neighborhoods, hotels and lodges throughout Eagle County and beyond. We work with individuals, brides, and event coordinators to create individual corporate, event, and residential floral arrangements.Our central location in the Vail Valley allows us easy access to both Eagle/Gypsum and East Vail. We can deliver as far as Pitkin and Summit Counties. Spanish-speaking staff enhances our already high levels of communication and service delivered to our customers, and is a great reason for hotel concierges, general managers and property managers to work with us.What philosophy do you follow in dealing with your customers? What can your customers expect from you? Cedar’s Flower Shop’s philosophy is based on providing the highest quality and freshest flowers to customers. We work positively as a team and within our community to provide high quality customer service and reasonable prices under the philosophy that the customer always comes first. We believe that beauty in flowers brings peace, relaxation and happiness, and inspires us to be better people.We treasure our personal relationships with customers. They know and trust our high standard of excellence because we go the extra mile to meet their needs. Everyone can expect friendly, personalized service from the experts in the field. Our customers are consistently amazed at the beauty of our flowers, creativity and authenticity.Customers should feel truly special when they give or receive their arrangement or flowers; brides should feel at ease on their big day so that they can relax; event coordinators need to know that professionals are on the job and can respond and be responsible. We’ve got our customers covered.Tell us a little about your background, education and experience: Many locals already know owner Sarah Young and her sister, Cyndy May, who grew up in State College, Pa. Cyndy May and Sarah opened the doors of Cedar’s Flower Shop in 1997. Sarah is now sole owner. After 15 years in the floral industry, her creations are some of the most creative in the Vail Valley. After developing solid relationships with individuals and businesses throughout Eagle County, Sarah’s work can regularly be found at Kelly Liken Restaurant, Antlers at Vail, the Vail Valley Medical Center, TV8, The Charter Beaver Creek, the Park Hyatt, Steve’s Dog & Cat Repair, DJ’s Hair Shop, Gore Range Brewery, Restaurant Ti Amo, and Juniper Restaurant. Cedar’s Flower Shop arrangements have been a part of more than 300 weddings at Vail Interfaith Chapel, Piney Ranch, Beaver Creek Chapel, the Wedding Deck on Vail Mountain, Cordillera and many other locations throughout the Vail Valley.What is the most humorous thing that has happened at your business since you opened? When we opened Cedar’s Flower Shop, we had a lot of fun coming up with decorations for the interior and exterior of the shop. We put flower baskets and wreaths on the exterior of the shop, knowing that it would entice people to come in and get flowers. One summer night we left a few flower baskets out after we closed. We arrived the next morning to find the flowers gone, but the baskets still there. Someone, or something, had eaten our flowers. We put some marigolds out thinking it would repel deer, and left the flower baskets out again. The next day we arrived again to find our flowers eaten, except the marigolds, but the baskets were left. We finally stayed after we closed the shop to find that there was a family who walked through the Edwards shops, and their two year old daughter was picking the flowers as she walked by when her parents weren’t looking. We left flowers out for her two or three nights a week that summer.