Bizwatch: Challenge Outfitters, Avon |

Bizwatch: Challenge Outfitters, Avon

Business Name: Challenge Outfitters.

Date Opened: September, 2006.

Owner: Piney Valley Ranches

Contact Info: Challenge Outfitters, Traer Creek Plaza, Avon. Call 970-748-4800.

What goods and services do you provide? Challenge Outfitters offers a wide selection of quality apparel and gear for the outdoor enthusiast. Eagle County is a premier destination for hunters nationwide and Challenge Outfitters fills a niche for these sportsman. We sell Colorado hunting and fishing licenses year ’round, heavy duty footwear, game calls and the largest selection of camo in the valley. Even locals who don’t hunt are finding that Challenge Outfitters is the store for them, featuring brands including as Carhartt, Columbia and Under Armour.

What strategy do you use to differentiate your business from the competition? Challenge Outfitters has something for everyone. Quality field wear is our specialty but we also have women’s attire. You will find leather jackets from Golden Bear, casual wear from Tasha Polizzi, a great selection of jeans and Ariat boots. Unique artwork, gift items and home decor are throughout the store.

What philosophy do you follow in dealing with your customers? What can your customers expect from you? Challenge Outfitters has a staff of knowledgeable and energetic people who look forward to providing information on our product and every effort is made to insure a positive shopping experience. Special attention to new product requests and special orders are accommodated on a regular basis.

Tell us a little about your background, education and experience: Challenge Outfitters is affiliated with Piney Valley Ranch Shooting Sports Complex in Wolcott. Our customers can get information on booking a shoot at the complex or maybe booking a private hunt on the many acres of pristine land that the ranch owns. The guides employed by the ranch are experienced and we have used their expertise in the field to suggest the best mix of product for the store.

What is the most humorous thing that has happened at your business since you opened? We are repeatedly getting requests for camo lingerie. So far it’s been pretty hard to find!

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