Vail, CO, Colorado
Business name: MoveToLearn
Date opened: April 2007
Owner: Justin Picken
What goods or services do you provide? The lessons that I teach in the Anat Baniel method have helped people overcome pain, reverse the symptoms of aging, re-discover vitality, improve performance and discover the joy and pleasure of movement.
Both indiviual and group lessons are given to the students in comfortable, loose clothing and involve gentle, usually slow movements.
Awareness of the resulting changes contributes greatly to the effectiveness of the learning.
Musicians improve their playing, golfers improve their stroke, injured athletes go back to their sport with renewed balance, agility and strength. It’s all about discovering how to move free of pain and with greater ease.
With the awareness and use of more of your skeleton and musculature you can find easier ways to perform with less effort and better distribution of effort throughout your entire body. This can lead to more fluid, easy and powerful movement.
What strategy do you use to differentiate your business from your competition? Because the lessons I teach, although very effective alone, will enhance the work of any physical therapist, massage therapist, chiropractor, yoga teacher, pilates instructor or personal trainer, I don’t believe I have any competition in the valley.
I anticipate friendly collaboration with practitioners of many different modalities. The lessons I give are just that, lessons. Once a new or more efficient way of moving is learned it stays with the learner and tends to influence and enhance all subsequent forms of body movement.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? I will always tailor my private lessons to the needs of my clients and will put my client’s comfort foremost in designing lessons. I can travel to my clients or they may attend my classes or visit my home for a lesson. I will do my best to ensure that the changes my clients experience from both the private and group lessons will stay with them so they can continue to build on their successes.
Tell us a little about your background, education and experience: I have been a full-time contract ski instructor at Golden Peak for the past 20 years. I am fully certified as an alpine and telemark ski instructor and have been accredited as an alpine trainer for the past nine years.
I have also taught yoga at various health clubs and spas in the valley for the past 10 years after being certified as a Yoga For Athletes instructor. I have now completed my two-year training in the Anat Baniel Method in San Rafael, Calif., under Anat Baniel who is a protege of Dr. Moshe Feldenkrais. I am certified to teach both individual and group lessons in the Anat Baniel Method.
What is the most humorous thing that has happened at your business since you opened? In February a friend called me and said she had fallen on her tailbone that day while skiing. She asked me to come over with my table and give her a lesson because she was in so much pain that she couldn’t sit, stand or walk.
I was very gentle with her and really barely moved her head a millimeter in the space of about 45 minutes. When I sensed her lesson was over from the feedback I received from her nervous system, I said, “OK, You’re done. That’s all for now.”
She rolled to her side and stood up. She said, “Well, the pain is gone.” I later found out that she went out dancing for the rest of the evening. Not exactly what I would recommend after receiving a lesson on my table, but it was a wonderful experience of just how effective very small movements can be.