Bizwatch: Pamela Ferrari
Vail, CO, Colorado
Business name: Pamela Ferrari.
Date opened: May 1, 2007.
Owners: Duke Hayden and Carol Hopson
Contact info: The store is in the Riverwalk center in Edwards. The address is 295 Main St., in the new “Ruby” building at the east end. The store phone is 926-1196. The store fax is 569-3307. Duke can be reached at 302-559-8303, and Carol’s number is 570-881-4993
What goods or services do you provide? We sell women’s designer clothing from Pamela Ferrari, a painter and fashion designer who spent 30 years in Florence, Italy.
We also carry other clothing lines as well as accessories, including belts, hats and jewelry.
What strategy do you use to differentiate your business from your competition? What makes us unique is that we are bringing to the Vail Valley a true designer collection that is bright, bold and colorful. We also provide a custom service that allows the buyer to select from different patterns, fabrics, and colors to create a one-of-a-kind outfit from size 2-14. Most of our fabrics are not only luxurious but also can be worn right out of the suitcase without ironing.
We sell a full complement of luscious colors in corduroy jackets and sweaters from Vineyard Vines, Vrikke and Geiger sweaters, Scandinavian clogs, cowboy hats and shirts, Worn and Double D jeans, Cass body contouring underwear, pillows, rugs, New York’s famous French sole shoes, Sidran/Cripple Creek leather jackets, stunning washable faux fur coats, tee shirts that dazzle, cashmere throws and wraps, Nina Bucci and Carushka exercise and yoga wear, Dead Sexy cords, and Tail golf attire.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? Our philosophy is that a woman in a Pamela Ferrari design can look great whether she’s working out in a yoga class, skiing down the slopes, enjoying a rodeo, or attending a gala event.
We will complement our high-end fashions with more moderately priced clothing lines, featuring jeans, clogs, leather jackets, and body-contouring undergarments.
Tell us about your background, education and experience. Pamela started her career as a painter and has had shows in Paris, London and New York. She then turned to fashion design and opened a store of her own in East Hampton, N.Y. a few years ago. A second store followed this spring in Greenwich, Conn.
Duke and Carol also opened a Pamela Ferrari store in Wayne, Pa. Duke spent 20 years in journalism and eight in real estate before taking the leap into fashion and the world of women.
Carol was a construction company owner for 33 years. A lifelong shopaholic, she also owned tennis, antique and needlepoint shops. She has a master’s degree in English, and another in financial management and health care.
What is the most humorous thing that has happened since you opened? We moved into our store to find hot water coming into our toilet. Three plumbers later, no more butts were burned.