Bizwatch: Sera Schools, music education in the Vail Valley | VailDaily.com
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Bizwatch: Sera Schools, music education in the Vail Valley

Daily Staff ReportVail, CO, Colorado
From left, Claire Carroll, Sera School founder Brita Fay, Mia Carroll, Gianna Carroll. The Carroll kids are all students at the Sera School for budding musicians.
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Business name: Sera Schools.Date opened: November, 2006 (Vail Valley).Owner/founder: Brita S. FayContact info: Web: http://www.seraschools.com.E-mail: info@seraschools.com.Phone: 970-343-0819. Fax: 970-797-1772 What goods or services do you provide? We offer weekly 30-minute classes, year round, for music students. Once you have registered your child for his/her music class, you will attend the same class each week. Most beginners are in our buddy classes with a 4:1 student/teacher ratio. Students who are more advanced, as well as adults, are typically placed into our Sera Schools Academy with a 4:1 student/teacher ratio or private lessons.Classes are organized by both age and ability. Advancing levels of ability are recognized through our ribbon and guitar pick levels as well as statuettes and medals. These are awarded upon a students successful mastery of the requisite skills.What strategy do you use to differentiate your business from your competition? Buddy lessons, numerous locations, individual attention, a comprehensive rewards/award system to encourage student growth, and excellent customer service. What philosophy do you follow in dealing with your customers? What can your customers expect from you? Learning life skills through music is our philosophy at Sera Schools. Through progress reports, phone conferences, our Web site, newsletters and our knowledgeable staff, we educate and inform parents as an important part of our teaching team. We believe that a musical childs development extends beyond our instruction and into the heart of our families homes. In addition to technical musical skills, our students learn emotional skills including:Listening to and following directions. Social interaction and teamwork. Respect for oneself and others. Overcoming obstacles and facing fears.Learning to play an instrument is hard work, albeit fun, and requires much effort. How much a child enjoys this work and how rapidly she or he progresses, depends greatly on the attitude of the parent(s). It is not only rewarding, but also contagious when children master goals in the classroom (and in life!). By working as a team with our parents and musicians, our staff takes great pride in guiding children through the peaks and valleys of learning to play an instrument.Tell us a little about your background, education and experience: Sera Schools was founded in Pacifica, Calif. in 2005 by owner and instructor Brita Fay. As a highly trained musician, Brita was looking for a creative outlet for her love of children and music. Brita then developed an in-depth program based on the program and ribbon level system for the musical classroom. Britas developmental music program emphasizes a balance between love and discipline, thus teaching not only music, but also self-esteem and coping skills. Today, Sera Schools music schools are located in numerous schools in the Vail Valley. Our teachers are highly trained in all levels of the Sera Schools music method. We offer classes five days a week for musicians of all ages. Classes range from beginners in guitar, bass guitar, and piano to more advanced classes.Sera Schools founder & instructor Brita Fay has a B.A. in Music Piano Performance from Cal State Fullerton as well as a masters degree from the prestigious Manhattan School of Music (sister school of Julliard). We also employ several other highly trained musicians. What is the most humorous thing that has happened at your business since you opened? One day, Brita had to run to get to her next lesson on time. During this particular lesson, the students were not doing a good job of paying attention so Brita told them that she is dedicated to them, so dedicated that she ran to the lesson to make sure that she would make it on time. In turn she asked that they make a similar effort in class to pay attention and to work hard to which one young girl replied, Is that why your hair looks so bad?


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