Bizwatch: |


Daily Staff ReportVail, CO, Colorado
Special to the DailyAllen Smith

Business name: Snowwriter.comDate opened: January, 2007Owner: Allen R. SmithContact info: For more information go, e-mail me or call 970-390-3717.What goods or services do you provide? I provide all forms of commercial writing including designing resumes, press releases, product manuals, user guides, newsletter articles, PowerPoint presentations and managing Web page content. I also offer affordable document editing, proofreading and search engine optimization services to help your Web page get noticed on the Internet. Need something humorous for your company newsletter? As an award-winning humor writer, I can quickly shift gears and write entertaining stories, facts and anecdotes to lighten the tenor of your publications.What strategy do you use to differentiate your business from your competition? Unlike many writers who have an exclusive journalism background, I have a mix of career experiences that includes journalism, health and fitness, personal grooming, exercise physiology, weight loss programming, diabetes management, information technology, real estate and outdoor recreation. I can write compelling copy that will quickly get your message across to your audience.What philosophy do you follow in dealing with your customers? What can your customers expect from you? Everyone has ideas. But, everyone cant necessarily get them on paper (or the Internet). I strive to work with customers to understand the written message theyd like to convey as well as the emotions behind the ideas. I work at an affordable rate and always deliver the finished product on time. Having worked with the public for over 20 years, I understand the meaning of customer service. Give your customers more than they bargained for and theyll always return. I also enjoy new experiences, so if Im not familiar with your particular line of business give me a chance Ill become an expert.Tell us a little about your background, education and experience: I graduated from San Diego State University with a Masters degree in Exercise Physiology. I spent 10 years working with cardiac patients, diabetics, the clinically obese and others at high risk for cardiovascular disease. I also have over 15 years in the information technology field and have worked for companies including Viacom, MTV, Showtime Networks, Nickelodeon, Duty Free Shops, Countrywide Funding, Coopers & Lybrand and Vail Resorts. I have published a best selling book, Ski Instructors Confidential: The Stories Ski Instructors Swap Back at the Lodge, and am a PSIA certified alpine ski instructorl.What is the most humorous thing that has happened at your business since you opened? I once had a client who came up with a particularly difficult request. After I had finished writing an article for her newsletter, she wanted to know if I could translate it into Lithuanian for her markets overseas. She was under the impression that any good writer should be able to write in multiple languages. I passed on the opportunity.

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