Bizwatch: Summit Junior Cycling
Vail, CO, Colorado
Business name: Summit Junior Cycling.
Date opened: May 2004.
Owner: Brett Morgan.
What goods or services do you provide? High-performance, detailed mountain-bike coaching, healthy meal preparation and high-quality housing for junior athletes during weeklong sessions.
What strategy do you use to differentiate your business from your competition? I focus on the details of the sport, and I challenge the athletes. The program is designed to improve the skills and fitness of those involved. It is not a day care that goes out on bike rides. It is a place to come if you love to ride and you want to improve, all within a structure that promotes good character, responsibility and self-reliance.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? It is always interesting coaching junior athletes. You have to accommodate two entirely different demographics ” the parents and the athletes ” who often have very different expectations. My philosophy is to make the program’s philosophy very clear and deliver within those guidelines. One aspect in dealing with clients I have come to understand is that this program is not for everybody.
Tell us a little about your background, education and experience: I am a professional mountain biker. I have been racing for 10 years and coaching for the past eight years in cycling and alpine skiing. I have a business degree from Colorado State University and am a USA Cycling-certified coach.
What is the most humorous thing that has happened at your business since you opened? I work with kids, so every day is overwhelmingly humorous. One memory that sticks out would have to be a hot day after a long ride with about 12 kids soaking in the 45-degree waters of the Snake River. Cold soaking, 10 minutes at a time ” it’s pretty tough but it feels so good afterward, and it’s hilarious to see these kids taking on this challenge while being watched by bewildered and confused on-lookers.
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VAIL — The lift operator in the maze at Vail Village’s Gondola One tilts his head back and hollers: “Masks up please!”