Bizwatch: Tourism conference edition |

Bizwatch: Tourism conference edition

Editors note: We caught up with some business representatives at the recent Governors Tourism Conference in Beaver Creek. Your business might be interested in these businesses.RUF Strategic SolutionsRepresentative: Michael Mahoney.Contact info: does your business do? We help organize, manage and understand databases. Everyone has data. We can enhance how you use it.Why do Vail Valley businesses need to know about you? We can help you target-market more effectively. There are 300 million people in the United States. The more you know about your target markets, the more you can appeal to them. Just by getting someones name and address, we can get demographic information. You can let the data drive your marketing.Valassis Sales & Marketing Services.Regional representative: Laura Lee Coleman-Adams.Contact info: does your business do? We do newspaper inserts, direct mail and online and mobile advertising.Why do Vail Valley businesses need to know about you? With the economy the way it is, people are putting more emphasis on value. We have offices around the country, so if a lodge wants to target, say, Chicago, we have comprehensive demographic information so you can target specific neighborhoods with direct mail. You can do that internationally, too.Group Tour MediaRegional representative: Parker Lanier.Contact info: does your business do? It publishes Group Tour magazine, which is aimed at bus tour operators. It was founded by a bus driver who took tour groups through Holland, Mich.Why do Vail Valley businesses need to know about you? If youre a destination, an attraction or a hotel and youre interested in attracting tour groups in the off-season, talk to us. A lot of people dont know theres a place to advertise for that business.We have about 30 Colorado advertisers. Its a big part of our business.

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