Bizwatch: Visions of Vail
Vail, CO, Colorado
Business name: Visions of Vail.
Date opened: December 2006.
Owner: Rick Weisehan.
Contact information: Call 476-4964 or 390-2581.
What goods or services do you provide? We sell fine-art photographic prints, framed or unframed, of Vail and Beaver Creek and the surrounding mountainscapes, as well as winter and summer recreation. We feature the work of two local photographers, Jack Affleck and Richard Strauss.
What strategy do you use to differentiate your business from your competition? Visions of Vail is currently the only source in Vail for a range of high-quality photography of the Vail and Beaver Creek ski areas, mountains and villages.
What philosophy do you follow in dealing with your customers? What can your customers expect from you? Customers like to have some background about their purchases. We try to be knowledgeable about Vail and the surrounding areas to be able to answer customers’ questions about the photography and where a photo was taken, how it was taken and so on. This helps them to be able to match their photos with how they will be displayed in their homes.
We provide personalized service in selecting a photo and frame or arranging shipping anywhere in the world.
Tell us a little about your background, education and experience: I have spent 30 years in corporate marketing and advertising, primarily in the automotive industry, where I developed an affinity and appreciation for fine photography.
I have also been a frequent visitor to Vail and have collected a number of photographs of the valley. I had the opportunity to move to Vail and start this store, indulging two of my interests and passions.
What is the most humorous thing that has happened at your business since you opened? Visions of Vail occupies the same space in the Crossroads Shopping Center where the Haagen Dasz ice cream store used to be, so a lot of people came in to buy ice cream! I send them to Crossroads Market.