Breckenridge pulls ads | VailDaily.com
YOUR AD HERE »

Breckenridge pulls ads

Bob Berwyn

After almost a week of controversy and a torrent of angry letters to the editor in the local newspaper, Breckenridge Ski Resort announced it will cancel a series of ads deemed offensive my many residents and visitors.One full-page spot in several youth-oriented ski and snowboard magazines read: &quotThe hill may dominate you. But the town will still be your bitch.&quotAnother stated: &quotEach night, a new chance to earn your balls back.&quotThe resort and its advertising agency said the campaign was narrowly aimed at a young target audience that perceives the words in a different way. But Breckenridge Mayor Sam Mamula objected and resort chief Roger McCarthy said the wording crossed a line that should not have been crossed.”Sometimes, when companies make mistakes, the best thing to do is just admit the mistake and move on,&quot McCarthy said in a prepared statement. &quotOf course, we will continue to advertise Breckenridge, hopefully in a manner appealing to the various targeted audiences, but not in a manner that may be an affront to a few of us older folks.&quotAspen endurance race changes rulesThe Aspen Times reports that the 24 Hours of Aspen endurance ski race will eliminate the two-person team format. Instead, when the charity event returns to Aspen Mountain in December, the racers will be solo.Race officials said the rule change makes the world’s toughest endurance race even more challenging. The new format was picked to enliven the event and make it more of a &quotpure&quot ski race, the Times reports.According to the Times, 17 of the 18 slots are already filled with top racers, including 1994 Olympic downhill champion and super G silver medalist Tommy Moe of Jackson Hole, Wyo.Vegas may get ‘snow dome’According to the Web-based ski magazine First Tracks Online, Las Vegas has issued a special permit to a company called Snow Creation International to create “SnowLab,” the country’s first indoor ski and snowboarding facility. Nevada’s Clark County planning commission and the city council unanimously approved the development of the facility.Plans include more than 200,000 square feet of snow-covered area, with a 1,100-foot-long slope, a regulation size Super Pipe and SlopeStyle course. The slope also includes a beginner area. Another indoor venue is tentatively planned for the Atlanta area, according to First Tracks Online.Utah Snowsports training center plannedThe Salt Lake Tribune reports that the the U.S. Ski and Snowboard Association is planning to build a $25 million training facility in Snyderville Basin near the Utah Olympic Park.The goal of the center is to help make American skiers, snowboarders and jumpers the best in the world, but other athletes would also be able to use the facilities. Proximity of numerous snowsports venues to a major metropolitan area and a major airport were among the reasons cited by USSA president Bill Marolt for choosing that location.According to the Tribune, preliminary plans show the buildings adjacent to a six-lane, 400-meter track surrounding a soccer field. The glass wall of the center will give athletes a view of the Utah Olympic Park as well as Park City, Deer Valley and The Canyons ski resorts, sending an &quotimportant subliminal message,&quot according to Marolt.Planned yoga classes controversial in AspenThe Aspen Daily News reports that a proposed yoga program in the elementary school is proving controversial, with some parents claiming the class crosses the boundary into the religious arena. Supporters of the program claim it could help calm hyperactive kids, improve concentration and maintain physical health.More than 200 students in the first through fourth grades were to begin program Sept. 3, but several parents raised concerns during an August school board meeting, objecting the yoga classes might violate the separation of church and state.Officials involved in putting together the yoga classes say there is no theological agenda and that the class is &quotreligion-neutral.&quotDrought leading to pion pine deathsThe Cortez Journal reports that Colorado’s drought has weakened pion pines in the southwestern part of the state, making them susceptible to an epidemic of beetles.In some areas between Cortez and Durango, up to 90 percent of the trees have been affected. The beetles feed exclusively on pion pines. When trees are stressed by drought, they aren’t able to fend off the insects. The trees turn orange and die within weeks of being attacked by the bugs, according to the Journal.The cycle of infestation is not completely understood by scientists. There is speculation that a fungus works in tandem with the beetles.Durango changes water regsThe Durango City Council has given the city manager the power to impose mandatory water restrictions on short notice, the Durango Herald reports. The ordinance was originally passed as an emergency measure in response to record low river flows and diminished water quality due to the drought and tainted runoff in the aftermath of the Missionary Ridge Fire, according to the Herald.The city’s public works director said the conditions have not yet warranted mandatory restrictions, but the idea is to enable the manager to act quickly in case of an emergency. A local water commissioner explained that one strong rainstorm could quickly result in an emergency situation requiring a rapid response.Gunnison County hopes to avert well shutdownA threatened shutdown of scores of domestic wells in the East River Valley between Crested Butte and Gunnison could be averted if efforts to find augmentation water are successful, the Crested Butte News reports.An announcement by state water officials that domestic wells might have to be shut down to meet downstream requirements sent local officials scrambling. Now, the Upper Gunnison River Water Conservancy District has announced it will release some water from an upstream reservoir to augment flows in the East River.The downstream call on water rights is still expected, but the Mt. Crested Butte Water and Sanitation District’s board recently voted to sell up to 10 acre-feet out of the Meridian Lake Park Reservoir, water that can be used to meet the downstream call.200 Teton County affordable housing units on tapA trio of housing groups is making plans to build up to 200 affordable and attainable homes in the vicinity of Jackson Hole, the Jackson Hole Guide reports.Habitat for Humanity plans to build 11 new homes within the next three years, while the Jackson Hole Community Housing Trust wants to build as many as 21 housing units in the near future. The Teton County Housing Authority plans to build between 150 and 170 units. Some of the units are specifically planned for Teton County School District employees, according to the Guide.– compiled by Bob Berwyn


Support Local Journalism


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User


Trending - News


See more