Bud Light exclusive beer sponsor of Vail Resorts
Vail CO, Colorado
ST. LOUIS and BROOMFIELD, Colo. – Anheuser-Busch today announced a three-year agreement with Vail Resorts, Inc. to become the new exclusive beer sponsor of its four premier Colorado mountain resorts – Vail, Beaver Creek, Breckenridge and Keystone – as well as its affiliated Colorado lodging properties.
As part of the sponsorship, Anheuser-Busch will receive exclusive marketing and advertising rights to four of the most iconic Colorado mountain resorts and lodging properties. In particular, Bud Light, the world’s best-selling beer, will be central to several unique promotions and some of the most popular ski industry events, such as the Vail Snow Daze, Spring Back to Vail, Breckenridge’s Spring Massive, Keystone’s Friday Night Lights and Beaver Creek’s Talons Challenge.
“We are extremely excited to begin a new relationship with Anheuser-Busch’s world-class portfolio of products – which is the perfect match to the exceptional experiences we deliver to our guests at Vail Resorts,” said Derek Koenig, chief marketing officer for Vail Resorts.
The sponsorship will run through the 2010-2011 ski season.
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