Burton Girls do more than shred
By Tricia Swenson | Vail Today
Burton Girls is more than just snowboards made specifically for women or a cute line of snowboard jackets and pants. It’s a community dedicated to celebrating the best of the snowboarding lifestyle. From riding and fitness tips, to fashion insight, healthy living, and fun ideas for your next snowboard trip, this blog covers everything from women in the know. At each Burton event, the Burton Girls tent houses the latest gear and clothing and also becomes a gathering place for sharing ideas, meeting up for group rides and apres parties. Donna Carpenter is the original Burton Girl. She met Jake Carpenter Burton in 1981. From stepping in to help dip snowboards in polyurethane to answering the customer service line, Carpenter has been in involved in the business from the get go. Since then, she’s been a driving force at the world’s leading snowboard company. In 2003, Jake asked Donna to make Burton a brand of choice and employer of choice for women. Thanks to Donna’s leadership, Burton now has progressive parent policies, mentoring programs and a diverse leadership team. In 2010, Donna stepped up to the role of President and became Burton’s Chief Executive Officer in 2016. Burton believes in advancing the careers of the women who work for them. Donna Carpenter leads by example and has a list of tips on how to build a successful and fulfilling career that she shares with her employees. From seizing opportunities to taking care of oneself so you can be your best at work, to becoming a life long learner, Carpenter points out that there is no perfect career plan and that failure is fundamental and that growth comes from mistakes. Burton Girls encompass women at many different stages of life. What ties them all together is their passion for the mountains, their desire to explore, and their commitment to inspire other women in their communities.