Carrie Fell’s modern cowboys and colorful heroes
In 2011, popular contemporary artist Carrie Fell decided to become the hero of her own life and open her art gallery. Although it was a brave step forward, the road was much rockier than she had envisioned. But along the way, she found more heroes — and inspiration — to rely upon.
“The creative side of me had to almost go into pause,” she says about the early days of managing her gallery. “That’s a scary place to be … (I had) to go back to: ‘What do I have to say?’”
But despite fears, she explored new topics and approaches to her art and has emerged even stronger.
The International Ski Federation (FIS) has chosen her as the exclusive artist to create a series of paintings for its campaign, which depicts bold ski racers to help market the Alpine World Ski Championships.
Additionally, she launched her new line of colorful, bold, abstract art, called DesignLine by Carrie Fell, which caters to the modern chic world. She also introduced her Social Series last year, which plays to the 1960s style of clothing.
But she hasn’t forgotten her roots. This summer, she unveils her latest cowboys series — the likes of which haven’t shared a large presence in her gallery for two years. Her colorful cowboys retain their cheerful essence for which she has built her brand.
“It’s our responsibility to engage people so they feel happy,” she says.
Fell’s latest personal experiences help fill her cowboy paintings with even more life and authenticity.
“(They represent) something I can believe in … those people that said, ‘Let me help you to the next step,’” she says. “I want those cowboys to be those heroes people look up to.”
She imbues her ski racers for FIS with the same courageous attributes as her cowboys. Her goal: To enable people to have a direct, memorable experience as a result of her artwork.
“When people look at them, I just want them to feel brave,” she says, “because you have to be brave if you’re going to do anything worthwhile.”
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