Cheeky protest in Aspen? |

Cheeky protest in Aspen?

Janet Urquhart
Aspen Correspondent
Vail, CO Colorado

ASPEN, Colorado ” Wearing nothing but aprons reading “Ask Me Why I’m Naked,” employees of LUSH in Aspen will lead a brief but cheeky protest outside the East Cooper Avenue shop Wednesday, according to the retailer’s U.S. public relations manager in New York.

Employees will urge shoppers to go “naked” by purchasing products that are free of packaging. LUSH, specializing in handmade cosmetics, is planning similar events in 25 cities across the country.

Participation in the protest is strictly voluntary, according to Noelle Gunn, assistant manager at the Aspen store.

“Two of our employees have decided to do it. I personally have decided not to,” she said.

For a half hour starting at noon, employees AnnaBelle Richardson and Breonna Holt will be outside the shop clad solely in the aprons, which are open to the backside.

Both women had the day off Monday and were unavailable for comment.

Battling unnecessary packaging has implications for both climate change and protecting the Earth’s natural resources, according to the company. It claims it leads the cosmetics industry in efforts to eliminate packaging by selling “naked” products that don’t require plastic bottles. By removing water from its products, the company is able to sell shampoo bars, conditioners, soaps and other products without any packaging.

One truckload of its shampoo bars is enough for 800,000 washes, Gunn said. “It would take 15 truckloads of liquid shampoo to do the same thing,” she said.

“Packaging is rubbish, and for too long we have had to suffer excessive amounts of it,” said LUSH founder Mark Constantine in Monday’s protest announcement, calling on companies to “think outside the box and present customers with innovations that allow them to buy truly naked products.”

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