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City Market reopens today with new Starbucks

Veronica Whitney
NWS City Market SM 6-15 Vail Daily/Shane Macomber Ramiro Lopes hulls empty boxes out to recycling as other workers get the City Market in Avon unpacked and put together for the reopening of the store on Wednesday
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Taking a break from his construction job at Avon’s City Market on Tuesday, Jorge Orei was among the first ones to taste the supermarket’s new Starbucks coffee.Orei, who came from Denver to work on the expansion of the supermarket, was among more than 200 workers hustling to get stuff ready for today’s opening.The supermarket, which closed to the public on Friday afternoon to complete the remodel that started in March, will open today at 6 a.m., with a grand opening is planned for 9 a.m.

“The store was due for an update, especially with Wal Mart coming in, which impacted all pre-existing businesses,” said Randy Griffin, a district manager for City Market. “The rule of thumb is to remodel every seven to 10 years. Sometimes it’s just a facelift, but here it was a major remodel.”In addition to the new Starbucks, more than 3,700 square feet of floor place have been added to the existing 54,300 square-foot building on Beaver Creek Place. The store now has a one-hour photo department and expanded deli, bakery, meat, frozen food and grocery departments. The pharmacy has also been revamped and relocated. “A lot of items also have been added in the gourmet, general merchandise and health and beauty areas,” Griffin said.The supermarket, built in 1980, also got new floors, fixtures and shelving.

“It’s an impact to close down, but the trade off is there,” Griffin said Tuesday. “Tomorrow, there will be a brand new store.”In spite of City Market’s five-day long shutdown this week, Avon town officials are calling the remodel a good investment for the future. To the town of Avon, the supermarket’s closing meant a loss of sales taxes from its biggest contributor. Wal Mart and The Home Depot would likely be the two largest sales tax contributors in Avon, but because of a deal between the town and the developer of the stores, the big boxes won’t be paying any sales taxes for the next 20 years.”I’d rather have (City Market) closedown for five days to remodel than not,” said Larry Brooks, Avon town manager. “Any time that City Market changes significantly, it affects us significantly,” said Brooks, who added he couldn’t disclose the amount of sales tax lost in the while the supermarket was closed.

“Every time a store takes a new look it’s a good thing,” he said. “You lose five days of revenue, but it puts them in a better position, not only against Wal Mart, but up and down the valley.” Brooks said he expects to recover the lost sales tax revenue from City Market before the end of the year. “It’s a nicer store and more people will shop there,” he said. “And we’re going to be a two-Starbuck town.”Veronica Whitney can be reached at 949-0555, ext. 454 or at vwhitney@vaildaily.com.


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