Clare Hefferren now treasurer with Vail Valley Business Women |

Clare Hefferren now treasurer with Vail Valley Business Women

Daily staff report

VAIL — Clare Hefferren, founder and president of Callosum, has accepted the volunteer position of interim treasurer of the Vail Valley Business Women. Hefferren has been an active member of the professional women’s networking group since 2011. She intends to continue to support the association by utilizing her varied business skills as the group grows and offers multiple new opportunities for all business women. Her company, Callosum, is a full-spectrum branding and marketing consultancy that has thrived with local and national clients for more than eight years, allowing her to draw upon skills that benefit the Vail Valley Business Women as new roles emerge and group benefits increase.

Hefferren’s professional history also includes stints in Chicago and throughout California, specializing in both the corporate and agency side of branding, creative, project management and talent development in fields as diverse as fashion to telecommunications. Her current local anchor client is the town of Vail in the role of event liaison consultant on behalf of the Commission on Special Events and the Vail Local Marketing District.

“As an entrepreneur, I believe it’s important support organizations that allow professional women to network, grow business skills and create a future Vail Valley we’ll all be proud of through mentoring and collaborating,” Hefferren said. “I am happy to be part of the VVBW’s next upward steps in engagement and culture development, as well as new operational changes coming down the pipeline. Our upcoming August events and announcements set the stage for memberships to become even more valuable.”

The Vail Valley Business Women’s next networking event will be held Aug. 14 at the Eagle-Vail Golf Club. More information about upcoming events and an enhanced and re-designed membership structure can be found at Further details regarding Callosum is at

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