Colo. lottery game becomes scratch-n-sniff
June 16, 2008
DENVER, Colorado ” When is a lottery scratch ticket not just a scratch ticket?
When it’s a scratch, and sniff, ticket.
Starting Monday, the Colorado Lottery will begin selling $3 Scented Crossword tickets through lottery retailers statewide. They’re available in three varieties: Crossword Bouquet, Chocolate Crossword and Coffee Crossword.
Lottery officials say the scents are activated when players scratch off the latex on the tickets’ play area, since that area is covered in scented ink.
Colorado Lottery scratch product manager Todd Greco says the chocolate and floral crossword tickets will have a special appeal for female players, who make up a large percentage of the lottery’s crossword game customers.
The odds of winning any prize in the crossword games is one in 3.43.
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Colorado Lottery: http://www.coloradolottery.com