Colorado’s attorney general will investigate whether Juul marketed to kids, misled on smoking cessation | VailDaily.com

Colorado’s attorney general will investigate whether Juul marketed to kids, misled on smoking cessation

Jesse Paul, Colorado Sun

Colorado’s attorney general says he will investigate whether Juul marketed e-cigarettes to children and positioned its products as smoking cessation devices without any basis for the claim.

Democrat Phil Weiser announced in August, as first reported by Colorado Public Radio, that he was launching a probe of Juul. He said the investigation falls under his office’s consumer protection work. 

“We’re going to, obviously, look at other theories that are concerning as well,” he told The Colorado Sun last week, but said improper marketing has been the main legal lens through which Juul has been scrutinized in other places. 

Colorado isn’t the only state investigating Juul. Connecticut, Massachusetts and Illinois are also digging into the company and the explosion in the use of their products. 

Weiser called vaping a “threat to the public health here in Colorado.” The state is said to have the worst teen-vaping rates in the U.S. 

Read more via The Colorado Sun.

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