Jules Jewelry and Collectibles opens in Eagle | VailDaily.com

Jules Jewelry and Collectibles opens in Eagle

Derek Franz
Julia Preston is right at home in her new store, Jules New and Used Jewelry, Collectibles and Specialty Items, located at 132 Broadway in Eagle.
Derek Franz / dfranz@eaglevalleyenterprise.com |

EAGLE – Julia Preston has been collecting all kinds of things for years, from Lucille Ball and Star Wars dolls to jewelry. She always wanted to open a store for her collection but put it off until a brush with cancer kicked her into high gear.

“I fought breast cancer last year,” she said. “Life’s too short. If there is something you want to do, do it.”

She opened Jules New and Used Jewelry, Collectibles and Specialty Items at 132 Broadway in Eagle on Oct. 1.

She saw the space for rent between Red Canyon Cafe and the Mountain Pedaler and moved in about 10 days later.

“I was pretty much able to put it together in a week because I had been thinking about it for so long and the business was ready,” said Preston, who formerly owned Videos Off Broadway and Second Hand Boutique.

Support Local Journalism

Preston said she enjoys finding unique items.

“My big thing is vintage and costume jewelry,” she said. “Pins started my whole jewelry thing and I’ve been collecting at garage and estate sales, and finding it on the Internet.”

Besides the jewelry, a variety of collectible dolls fill the room.

“My Lucy dolls were the hardest thing to bring in for me,” Preston said.

Those Lucille Ball dolls range in value from $25 to more than $100.

“My grown daughter has a Barbie collection she is going to bring in,” Preston said. “She has at least 100 dolls that would fill an entire display case.”

Preston also has display cases available for people to rent. The spaces range from $40 to $75 a month and Preston takes a 10 percent handling fee for anything she sells.

There’s no guessing what you might find in Preston’s store. Some of the sights simply tickle the imagination, such as the Cow Parade figurines that include cows sculpted as Elvis and poodles (the latter is titled “Moodle.”) Other items are more practical, such as the Avon beauty/hygiene products in one display case.

“I’m an Avon sales rep, so I have that here, too,” Preston said.

She said people often see something in the store window that draws their curiosity but they usually end up buying jewelry rather than what initially caught their attention.

“It’s nice to know that people are finding enjoyment in the things I’ve collected,” Preston said. “I’m very content to have this store.”

Support Local Journalism