The rodeo goes pink Friday |

The rodeo goes pink Friday

Derek Franz
Derek Franz |
Special to the Daily |

If you go …

What: PRCA Rodeo Tough Enough to Wear Pink night

Where: Eagle County Fairgrounds

When: 7 p.m. Friday

Tickets: Ages 13 and up are $20; seniors 65 and up are $16; military with ID are $16; ages 4-12 are $8; and children 3 and under are free.

EAGLE — If you’re tough, you’ll wear pink to the PRCA rodeo Friday at the Eagle County Fairgrounds.

We promise, you won’t be the only one in pink — all the rodeo competitors will be decked out, too, for the Eagle County Fair & Rodeo Tough Enough to Wear Pink Night.

The lively action starts at 7 p.m. and you can help the fight against breast cancer just by buying a ticket. The Fair & Rodeo will donate 50 cents to the Shaw Regional Cancer Center for every ticket sold for Friday. There will also be opportunities to buy Tough Enough to Wear Pink merchandise and donate to the cause. In 2012, Eagle County donated over $1,400 to Shaw. The goal is $2,000 this year.

You might have already seen a pink ECO bus promoting the pink rodeo since last week — it will stay that way for the next year.

“We were talking with folks at Vail Valley Medical Center about how to get VVMC and the fair more visibility, and increase involvement with breast cancer awareness without changing our budget,” said Eagle County Fair & Rodeo Coordinator Laurie Asmussen.

In rolled the bus idea. ECO Transit just started selling bus-wrap advertising in the last six months.

“The pink bus is on route everyday, switching routes depending on the day,” said ECO Transit Director Kelley Collier. “It has been a huge hit. At best, the wrap will last a year and we will overlay over the dates.”

Asmussen said next year will be the 75th year of the Fair & Rodeo, which is part of the reason to keep the bus like that through next season.

“We thought it was a good way to keep awareness up and kind of celebrate our 75th anniversary,” she said.

A breast cancer survivor launched the Tough Enough to Wear Pink campaign in 2004. Her son was in the Wrangler National Finals Rodeo in Las Vegas and she hoped to convince the competitors to wear pink but wasn’t sure how receptive she would be. She partnered with Wrangler for the clothing and got the campaign together in three weeks before the rodeo but still wasn’t sure if the competitors would actually wear the color.

According to the organization’s website,, the competitors and spectators turned the arena into a sea of pink that night on national television. Since then, more than 300 Western and extreme sports events have adopted the theme and more than $12 million has been raised for breast cancer charities.

If you go to the rodeo in pink Friday, you’ll support a tough tradition.

Support Local Journalism