Brother of man killed in apparent road rage incident asks public for help |

Brother of man killed in apparent road rage incident asks public for help

Tyler Silvy
In this photo provided by his family, Alberto Ruiz Jr. is pictured with his wife, Alexis Ruiz, and two children. Alberto Ruiz's brother, Art Ruiz, asked Friday for the public's help to find the man police say shot Alberto Ruiz in a road rage killing.
Greeley Police Department/For The Tribune |

To help

Greeley police are looking for a tan or gold 1998-2002 Chevrolet S-10 (ZR-2) pickup truck they say was involved in a south Greeley road rage shooting April 25. Anyone with information about the truck or the killing should call Northern Colorado Crime Stoppers at 1-800-222-TIPS (8477). Anyone who provides information leading to an arrest and filing of criminal charges could receive a $2,000 reward. Callers can remain anonymous.

GREELEY — The brother of the man slain in an apparent road rage incident spoke for the family Friday, asking the public to help find the person or people responsible for his brother’s death.

Police say Alberto Ruiz Jr. was shot in the head April 25 before his vehicle crashed, and the person or people responsible still are on the loose.

“Our beloved Beto was the victim of a senseless, violent death,” Art Ruiz said. “It left a void in our hearts.”

Greeley Police Lt. Adam Turk said the department has dedicated “an enormous amount of resources” to the case, adding police wouldn’t stop until they come to a resolution.

To that end, Turk asked for help from the public, a call Art Ruiz echoed on behalf of his brother and his brother’s family.

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“We’re asking for help from the community,” Art Ruiz said. “If anybody knows any information, we urge you to contact the local authorities.”

The statement marks the first from the family of Ruiz Jr., as they previously preferred to maintain a level of privacy.

Art Ruiz spoke fondly of his brother during the short statement, saying he was a friend to many.

“The ache of our sudden, tragic loss is unfathomable,” Art Ruiz said. “Beto was our joy; his hugs brought us comfort, his jokes brought us laughter and his smile brought us peace.”

Six family members were in attendance, including Ruiz Jr.’s wife, Alexis Ruiz.

Art Ruiz spoke of the impact on the family, as well, emphasizing his brother’s young children.

“They have been crying themselves to sleep each night, waiting for their dad to come home from work,” Art Ruiz said.

Ruiz Jr. was killed about 11 a.m. near 3057 29th St. He was driving a pickup for work for Estes Valley Asphalt on a nearby job, and was pronounced dead at the scene.

Witnesses told police they saw a light-colored pickup speeding away form the scene. Police have since released still images taken from surveillance video of the pickup, described as a gold 1998-2002 Chevrolet S-10 (ZR-2). It was last seen headed west on 29th Street at a high rate of speed.

Beyond those basic facts, the investigation is wide open. Police weren’t able to make out the license plate number, or even whether the truck in question had Colorado tags.

They don’t know what kind of weapon was used in the shooting.

Turk said there’s no information to suggest this shooting is related to the northern Colorado shootings from a couple years ago, which killed a Windsor man and injured a Milliken woman. He said police still are actively interviewing and seeking people to interview to develop a better idea of what happened before and after the shooting.

For the family and police, the importance of help from the public could not be understated.

“My brother’s life was taken from us so suddenly and so soon,” Art Ruiz said. “Our family seeks answers to begin to heal and find peace. We hope justice is brought upon the perpetrator, and he is unable to inflict pain on anyone else or anybody else’s family.”

Tyler Silvy covers city and county government for The Greeley Tribune. Reach him at

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