CU journalism school applications up |

CU journalism school applications up

BOULDER, Colorado ” Despite financial struggles in the newspaper industry, applications to the University of Colorado’s School of Journalism and Mass Communication are up.

There were 305 students who applied to the journalism school during this admission cycle, up 11 percent from last year, said Jeanne Brown, coordinator of student services in the school. The number of students applying to be news-editorial majors, a degree track that has traditionally groomed graduates for newspaper jobs, is up 13 percent from last year, she said.

Paul Voakes, dean of the school, said he senses some of the students want to write for online niche publications, such as entertainment or political Web sites.

CU students are eligible to apply for the journalism school after completing the freshman year, but most applications come from students at the end of the sophomore year. The journalism school also offers advertising, broadcast news and media studies.

The newspaper industry has been searching for revenue as ad sales plunge in the weak economy and amid competition for readers and advertisers from the Internet. Several newspapers are for sale. Four newspaper companies have sought Chapter 11 bankruptcy protection in recent months, and the Rocky Mountain News published its last edition Friday after its owner was unable to find a buyer.

CU’s journalism school will begin revising its curriculum next week to include more business and entrepreneurial components, Voakes said.

Jordan Wirfs-Brock, a journalism graduate student at CU, earned her bachelor’s degree in aerospace engineering and is now specializing in environmental journalism. Wirfs-Brock, 24, said she wants to be a freelance writer.

“Journalism will survive ” just no one knows how, or in what form,” she said. “We’re in a good position to create the new face of journalism.”

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