CU signs deal with Victoria’s Secret
BOULDER, Colorado ” The University of Colorado doesn’t allow its logo to go on alcohol or firearms. But underwear from Victoria’s Secret? That’s a different story.
CU has signed a licensing agreement that allows the lingerie company to sell bikini underwear, hooded sweatshirts, pajama pants and other items with the Buffaloes’ logo at stores in Colorado.
University spokesman Bronson Hilliard said school officials agreed to the deal because nothing appeared too risque.
The collegiate garb that rolled out this month is part of Victoria Secret’s Pink loungewear label, which is more comfortable than sexy or lacy.
CU is among 33 universities nationwide to sign licensing agreements with Victoria’s Secret.
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CU’s contract says the school will earn at least $10,000 annually in royalties for the first two years of the deal, which could be extended for three more years if the university hits its projected $12,222 royalty mark in the second year of the contract.