Cycling Web site for Vail Valley relaunched
Vail, CO, Colorado
Today we are sending out an e-mail to nearly 3,000 people about the relaunch of VailVelo.com. About eight years ago, I was frustrated that our passion and strength as a cycling community did not have a place for all our attributes. Why was Fruita becoming so popular? Why was there a hiker’s guide but not bike maps? Why couldn’t the shops have a better way to get the word out from Eagle to Vail? How could we better organize and advocate for shoulders along U.S. Highway 6 or trail access with the Bureau of Land Management? And how is anyone going to keep track of everything in one place?
I had discovered that the rich history of our cycling community had created Vail Velo Cycling Club in 1989. So four years ago, SOS Outreach created a Web site for Vail Velo with the hopes that our county’s passion for cycling could show how we have more to be proud of than communities such as Moab, Utah; Fruita; Team Evergreen; and Durango. We hoped that the shops could have a chamber of commerce that helped market the cycling opportunities in one place so they could prosper.
VailVelo.com now provides in-depth information on more than two dozen of the most popular trails in Eagle County, including elevation profiles, satellite and terrain views of trails, difficulty levels and user ratings. The maps were developed with the help of Leslie Kehmeier, who is a GIS consultant and creates mapping for the International Mountain Biking Association. We are working on adding Google Earth and allowing you to add and correct trails. No place on Earth has this comprehensive of an online social network of trail information. Kehmeier confirms that this is the first.
VailVelo.com will only be as good as the content you – the most talented, brilliant and beautiful people in the community – create by becoming a member and adding your own opinions and pictures and videos of trails, as well as keeping others informed on current riding conditions. We spent approximately $4,000, nearly the cost of a bike, to revamp the maps to Google Map, create a social-network site and manage the site.
“All bikes rise with the trail,” someone smarter than I am once said, so please help by putting up some information about events, make a group about your team, list your favorite fitness club’s spin classes and blog about how mad you are about the shoulders needing repair.
The organization continues to promote the Colorado-Eagle River Ride, which benefits SOS Outreach, a youth development charity. The final day for early registration ($90) is Friday. Riders may register the day of the race for $130. The race begins at Beaver Creek on July 25.
Visit http://www.vailvelo.com. This Web site belongs to you (a political theory called cyclism) and is sponsored by Vail Summit Orthopaedics. Riders ready!
Executive director, SOS Outreach
The Vail Valley’s real estate market has long been an unusual one, with very expensive sales accounting for a large share of the market’s dollar volume. That means a few sales can have a large impact on volume.