Daily Editorial: Buying into green | VailDaily.com

Daily Editorial: Buying into green

Vail Daily Editorial Board
Vail CO, Colorado

Being green has never been hotter.

Our demand for earth-friendly goods has prompted American auto manufacturers like Ford and Chevy to start producing hybrid cars and smaller, more-fuel efficient SUVs.

Consumer clamoring for organic food has made Whole Foods Market a success and Vail Resorts promise to serve organic meat and dairy in on-mountain restaurants.

When we put our money where our mouth is, it works. The products do usually cost more, but just dedicating a bit of our monthly budget to more healthful and environmentally friendly products makes a difference ” whether it be spending a little more for hormone-free milk at the grocery store or deciding to invest in solar panels for your home.

Sometimes government has to pass mandates to make sure we aren’t trashing ourselves, each other and the world while choosing what we eat, what we drive and what household products we use. Sometimes a company will take it upon itself to do the right thing, even if it isn’t the most profitable.

Participate in The Longevity Project

The Longevity Project is an annual campaign to help educate readers about what it takes to live a long, fulfilling life in our valley. This year Kevin shares his story of hope and celebration of life with his presentation Cracked, Not Broken as we explore the critical and relevant topic of mental health.

But our decisions as everyday consumers can do much more to change the world we live than anything else. So keep spending your green on green.

” Tamara Miller for the Editorial Board

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