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Denver Newspaper Agency plans for one-newspaper town

David Milstead
Rocky Mountain News
Demver. CO Colorado

DENVER, Colorado ” The agency that handles business for the two Denver newspapers is planning for life in a one-newspaper town.

Staff at the Denver Newspaper Agency have drafted a letter for advertisers that says “Effective March 1, 2009, only one major daily newspaper will serve the metro Denver market – The Denver Post.”

The letter features a new logo for the agency that describes it as “publisher of The Denver Post.”



“The letter is a draft, and the dates are purely placeholder dates – they don’t mean anything,” said agency spokesman Jim Nolan. “The (agency) has not been notified by either owner of any date regarding the Rocky Mountain News. Our plans are to keep publishing the Rocky Mountain News until notified otherwise.

“It’s part of a contingency planning effort, just by the DNA, to plan for several alternatives on how to communicate with advertisers if scenario A or scenario B happened,” Nolan said. “It hasn’t been vetted – it’s simply the writer’s attempt at how we would communicate that scenario in the event it happened … it’s prudent business management to plan for various business scenarios.



“Absolutely nothing has been mailed to anybody,” he added.

E.W. Scripps, publisher of the Rocky, said Dec. 4 it would try to sell the paper and explore other options if it failed. The company said it accepted bids through Jan. 16, but has provided no update since.

MediaNews Group, the owner of the Post, is making plans to operate the sole Denver paper. In a statement last week, it said it plans to exercise a first right of refusal clause in its partnership agreement with Scripps and purchase the entirety of the agency. That would leave any buyer of the Rocky without presses or an advertising or circulation staff.



The agency, according to a Dec. 9 letter from Scripps executives to Denver Post Corp. executives, has no access to its bank line of credit. Dean Singleton, CEO of MediaNews, has told unions at the agency and the Post he needs $20 million in concessions. Talks continue.

By David Milstead, Rocky Mountain News (Contact)

Published February 4, 2009 at noon

Updated February 4, 2009 at noon

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* Read a draft of an unsent letter from the Denver Newspaper Agency to advertisers

SPECIAL SECTION >> The Rocky Mountain News is for sale. On December 4, 2008, E.W. Scripps, the owner of Colorado’s oldest newspaper, said if a buyer does not step forward it will pursue other options – including closure.

Click to read stories about the sale, and see what other news outlets have been saying about the paper since the announcement.

Related Links

* SPECIAL REPORT: The Rocky Mountain News is for sale

* PDF: Read a draft of an unsent letter from the DNA to advertisers

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The agency that handles business for the two Denver newspapers is planning for life in a one-newspaper town.

Staff at the Denver Newspaper Agency have drafted a letter for advertisers that says “Effective March 1, 2009, only one major daily newspaper will serve the metro Denver market – The Denver Post.”

The letter features a new logo for the agency that describes it as “publisher of The Denver Post.”

“The letter is a draft, and the dates are purely placeholder dates – they don’t mean anything,” said agency spokesman Jim Nolan. “The (agency) has not been notified by either owner of any date regarding the Rocky Mountain News. Our plans are to keep publishing the Rocky Mountain News until notified otherwise.

“It’s part of a contingency planning effort, just by the DNA, to plan for several alternatives on how to communicate with advertisers if scenario A or scenario B happened,” Nolan said. “It hasn’t been vetted – it’s simply the writer’s attempt at how we would communicate that scenario in the event it happened … it’s prudent business management to plan for various business scenarios.

“Absolutely nothing has been mailed to anybody,” he added.

E.W. Scripps, publisher of the Rocky, said Dec. 4 it would try to sell the paper and explore other options if it failed. The company said it accepted bids through Jan. 16, but has provided no update since.

MediaNews Group, the owner of the Post, is making plans to operate the sole Denver paper. In a statement last week, it said it plans to exercise a first right of refusal clause in its partnership agreement with Scripps and purchase the entirety of the agency. That would leave any buyer of the Rocky without presses or an advertising or circulation staff.

The agency, according to a Dec. 9 letter from Scripps executives to Denver Post Corp. executives, has no access to its bank line of credit. Dean Singleton, CEO of MediaNews, has told unions at the agency and the Post he needs $20 million in concessions. Talks continue.


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