Denver Post considers charging for online content
DENVER, Colorado ” The Denver Post owner MediaNews Group says it plans to charge readers for some of its online content and deliver some services in bundles.
MediaNews President Jody Lodovic says the idea is to place value on newspaper content and change the perception that it’s free. Lodovic didn’t have the specifics on how much readers would be charged or when the practice would begin.
The move would mean readers would have to pay for full access to certain articles that appear in the print edition of The Denver Post. Abbreviated versions of stories would still be available for free and print subscribers would still have full access to articles.
The Denver Post reports that the bundling packages could include giving subscribers versions of articles for e-reading devices like Amazon’s Kindle, electronic replicas of the paper, as well as home delivery.
“The phone companies are all bundling. DirecTV is bundling,” Lodovic said. “We view the newspaper world the same way.”
The company is also looking to entice younger readers with Web sites that have social-networking capabilities and that focus on topics such as lifestyles and entertainment.
MediaNews Group, based in Denver, runs 54 daily newspapers in 11 states. William Dean Singleton, chairman and publisher of The Post and CEO of its parent, MediaNews Group Inc., is chairman of the board of The Associated Press.
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