Denver Snow Show opens with big deals in the making
Like kids in a neon, pulsing candy store, the army of buyers from Denver’s Specialty Sports Venture were giddy with excitement at the first day of the Snow Show.Aisle upon aisle of ski gear were ogled. Old industry acquaintances were renewed with handshakes and backslaps. And deals were done.French ski giant Rossignol had surplus inventory. Specialty Sports Venture’s Colorado Ski & Golf had spare shelf space. A few weeks of prior bargaining on price culminated Thursday in a handshake deal that will bring thousands of new Rossignols to Colorado stores.Making deals makes the Snow Show a big deal.In its first year at the Colorado Convention Center after a 37-year run in Las Vegas, the exhibition is expected to be the genesis for a sizable amount of the winter-sports industry’s $3 billion in annual sales.An estimated 18,000 ski and apparel manufacturers and winter-sports retailers clogged the floor of the convention center to establish the product lines that consumers will see in stores in coming months.Like any major trade event, the Snow Show features booths, exhibits and souvenir giveaways. But there is a difference with this one: The displays are flashier and the demographic younger and more hip than for the typical medical-products or petroleum geologists’ convention.Read more: http://www.denverpost.com/ci_14290508#ixzz0e1AWaP5k
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