DJ Jam warms up for Snoop tour |

DJ Jam warms up for Snoop tour

Shauna Farnell
Special to the Daily Snoop Dogg, left, hangs out with his DJ of almost 15 years, DJ Jam. Jam will spin at 8150 Friday night before launching into his next Snoop tour.

VAIL – One could guess that the likes of Snoop Dogg, Dr. Dre and Eminem are probably pretty selective about their DJs. But all three have honed in on a top choice, and they’re not alone.Jam got his first set of turntables and mixer at the age of 13 and started his deejay career spinning at house parties. The California State graduate has been spinning with Dre and Snoop for about 15 years, but every now and then, he gets a chance to expand his repertoire. He launches into an extensive tour later this month with Snoop Dogg, but will hit a few clubs on his own in the meantime.”I like doing both things,” Jam said from Los Angeles earlier this week. “It’s good to do both. When we’re in concert, we play our songs. When I’m by myself, I play our songs, but it’s a club atmosphere, and I can play anything. When we’re on stage, it’s more about us and our songs.”

Jam was the deejay for 2002’s “Up in Smoke” tour featuring Dre and Eminem. He said he loves spinning for other artists, but his options of tunes are limited to whoever’s calling the shots and whoever’s on stage.”When it’s things like the ‘Up in Smoke’ tour, Dre has the say-so, whether it’s Eminem, Exhibit, or anyone else playing,” he said. Jam is renowned for spinning all forms of hip hop, R&B, reggae, funk and soul. He has appeared on the David Letterman show, Jay Leno, Chris Rock, Arsenio Hall and numerous others.Last summer, Jam expanded his set as the head deejay on the Projekt Revolution tour, featuring Snoop Dogg as well as some hard rock acts – Linkin Park, Korn and The Used – which took Jam into a whole new set of vinyl revolutions.

“It was really good,” Jam said of the tour. “It was definitely a different audience. But, Snoop is such an icon, we can play in front of a different audience, people from all different backgrounds, and people always accept us. It’s all the same. Snoop is one of those artist that crossovers to different races.”Through years of playing in various locations and for diverse audiences, Jam has perfected the art of tailoring his tunes to the respective demographic.”I usually have a lineup in mind before I go in,” Jam said. “What I play in my set in Montana might be different than what I play in Miami. That other 25 percent might be catered to that area.”Jam is a guy who gets into music, and his aim – regardless of whether he’s spinning for Dre, Korn, Snoop, Eminem, on the radio or at a club – is to make people dance.

“My goal when I hit a club is to make everybody happy,” he said. “Above all, I want to make everybody happy. Also, I want to party too. It doesn’t matter if it’s a small club or thousands of people. A lot of the best parties are at the smaller clubs.”Jam said the bouncing floor at 8150 in Vail should add to the party Friday night.”As long as my records don’t bounce,” he said. “It’s not a good party if I can’t party too.” Staff Writer Shauna Farnell can be reached at 949-0555, ext. 610, or Colorado

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