Don Rogers: Need more customers in your Vail Valley business? | VailDaily.com
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Don Rogers: Need more customers in your Vail Valley business?

Don Rogers
Vail, CO, Colorado
newsroom@vaildaily.com

If your business could use more Eagle County customers, let’s talk.

Need to reach other mountain communities? Let’s talk.

Front Rangers and beyond with a keen interest in Vail? Let’s talk.

Do you need more traffic? More targeted messages to people inclined to buy? Market-share opportunity? Higher profile? Credibility? Make sure folks know you haven’t closed because you haven’t been advertising where they will see you?

We can work with you to tailor campaigns that work for you through a variety of means, including highest-read print media by far, top Web news site, other online media and consultants focused and motivated to help you grow your business through effective marketing.

Effective marketing is not cheap, of course.

Marketing is not a loaf of bread, although quality figures into that choice, too.

Marketing is a tool rather than a product. It’s the means to attract customers beyond a rather tight circle of friends and word-of-mouth.

Think of how a lumberjack works and what he needs to be successful. He can pick up a handsaw real cheap, for sure. But how much more will he accomplish with a decent chain saw?

Are you going for the handsaw or something that will get the job done?

As for value, if you look at this by how much your message is seen and/or heard, we offer the best price by far, as well. No print, broadcast or Internet operation can come close to our price in the valley per human interaction with your message.

On the news side, our staff focuses exclusively on informing the readers about what’s relevant to them and from the reader’s point of view and interests.

In sales, it’s all about working with you to help build your business through effective marketing with the best tools available for the job and using them in the most effective ways for you.

The cornerstone for strength in a community is well-informed readers and successful local businesses. If this exists, our standard of living can only improve, between better governments and healthier community-service organizations.

As for self-interest, if the Daily focuses on readers and the valley’s businesses succeeding, we can’t help but improve in our part of the covenant to help build a better community. The silver lining of a downturn is that it makes our core mission very clear. It’s not about us.

Don Rogers is the editor and publisher of the Vail Daily. He can be reached at 970-748-2920 or drogers@vail

daily.com. He welcomes your

comments.


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