Eagle biking promotion paid dividends
EAGLE, Colorado” Pete Woodward recently found just the people Eagle, Colorado is looking for.
Woodward, owner of the Broadway Cafe in downtown Eagle, told the Tuesday-morning meeting of the One Eagle business group that he recently met a group of about a half-dozen people from Fort Collins who were lured to Eagle’s bike trails by One Eagle’s recent marketing campaign for “Bikes and Bananas Days.” That campaign encouraged people to come ride the bike trails around Eagle instead of driving to Fruita or points farther west.
Woodward told the group that the Fort Collins cyclists had camped at Yeoman Park on East Brush Creek, and had come into town on a soggy Sunday afternoon looking for some food and fun.
The visitors told Woodward they liked what they saw, of both the town and the trails around it.
“We had a great response ” it was a great beginning,” Dusty Boot owner John Shipp said. “People are starting to notice.”
There were apparently some stumbles with the Bikes and Bananas promotion ” so named for Eagle’s biking and the fact it’s in the “banana belt” of the Vail Valley, so trails generally open in May. Trail maps could be hard to come by sometimes, and restaurant owners said the lunch specials and other promotions probably would work best as weekend-only deals.
Still, the people who talked about the promotion were enthusiastic, and ready to do more next year.
Shipp said there needs to be more emphasis on where people can camp, but Woodward was thinking bigger.
“We have hotels, we have an airport,” Woodward said. “We could be a central place in the Rockies for affordable fun. We’ll be the gem of Colorado.”
Business Editor Scott N. Miller can be reached at 970-748-2930 or email@example.com.
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