Eagle County Schools naming rights could be for sale
EAGLE, Colorado – The school board will consider selling naming rights and corporate sponsorships at Wednesday’s special meeting.
Apparently it’s happening all over. Next door in Summit County, the football/soccer/lacrosse field is named the Climax Molybdenum Field at Tiger Stadium.
The school board will take a look at how Bethlehem, Pa., is doing it.
In that struggling steel town, they sell naming rights and accept corporate money to fund educational and athletic programs, buy equipment and provide scholarships.
Bethlehem takes corporate money for scholarships, grants and fundraising in exchange for advertising.
As for naming rights, the Bethlehem school board says, “the district’s numerous buildings, auditoriums, gymnasiums, fields/playgrounds, classrooms and similar rooms present potential opportunities for naming rights.”
And “corporate involvement shall not require students to observe, listen to or read commercial advertising,” according to the National PTA Guidelines for Corporate Involvement in Schools, which are scheduled to be part of Wednesday’s discussion.
Staff Writer Randy Wyrick can be reached at 970-748-2935 or firstname.lastname@example.org.