Eagle is … "Classic Colorado" | VailDaily.com

Eagle is … "Classic Colorado"

EAGLE –After months of discussion and a slogan contest, the words are both simple and symbolic – Eagle: Classic Colorado.

Tuesday night the Eagle Town Board weighed in on the selection of the town’s new marketing slogan. The slogan selection is part of the community’s first ever marketing campaign. The effort was launched in response to a slow national economy and is aimed at getting visitors to check out all that Eagle has to offer.

Jill Anderson, of Anderson of Anderson Marketing and Communications, said the slogan contest generated 169 suggestions. From there, a marketing committee that includes representatives from the town, the Eagle Valley Chamber of Commerce and the local business group One Eagle whittled down the list to two finalists.

Anderson said the goal behind the Eagle marketing pitch is to present the town as a budget-friendly option and to tout its beautiful environment and friendly atmosphere.

With the slogan now selected, the next step in the marking process is to present the overall marketing plan. That is slated to happen in June and the effort will be launched this summer.

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