Eagle examines marketing committee changes
Two years after it was originally formed, the town of Eagle is looking at some reorganization of its Marketing and Events Advisory Committee.
Tuesday night, Eagle Marketing and Events Coordinator Amy Cassidy presented the recommended changes.
She noted at present, there are no specific terms for the nine members of the MEAC and suggested the town formalize the organization.
As always, members of the MEAC must be town residents, own real estate or a business in town or be employed within the town. The new rules would call for two-year terms for committee members, renewable up to four years. Committee members must reapply at the end of their two-year terms.
As for selection of members, Cassidy proposed interested parties sign a letter outlining their experience and reasons for wanting to serve. The deadline for letters of interest will be Feb. 1 and selections will happen at the Feb. 10 Eagle Town Board meeting.
Cassidy recommended that the five individuals who receive the most votes be elected to two-year terms. The four candidates who collect the next most votes would be elected to one-year terms.
“Thus, the MEAC moving forward will now have nine new members each year,” she said.
Cassidy also recommended that the MEAC should include at least one hotel partner, one restaurant representative, one Eagle Town Board member, an Eagle Chamber representative and a representative from Eagle County.
“Additionally, non-voting members may include the marketing and events coordinator from the town of Gypsum and one at-large hotel representative, in addition to the voting hotel representative,” said Cassidy.
Vail Resorts Chief Executive Officer Rob Katz and his wife, Elana Amsterdam, have announced significant contributions totaling more than $2.8 million to further strengthen emotional wellness programs in more than 10 mountain communities where Vail Resorts operates.