Events in Vail are an economic driver |

Events in Vail are an economic driver

Richard tenBraakVail, CO, Colorado

I was sitting in the Vail Economic Advisory Council meeting the other day, listening to the Bravo! Vail Valley Music Festival summer recap. The Bravo! representatives gave some great stats on how a majority of those who attend concerts also shop and dine in the Vail area. The most staggering number was the number of room nights associated with Bravo! – 42,496. This number included musicians, support staff and the general public. Extrapolations made from room revenue, food and beverage sales and so on come to $6,874,783 in Vail alone. That’s an average of $181,000 per day being spent in Vail over the 38-day festival.How do some of the other events in Vail rate? I was able to gather some information on a few other summer events and activities from the Committee on Special Events . As a side note, the committee requires each event that receives town of Vail funding to give an event recap, including the estimated fiscal impact to the town. Here are some results, in no particular order:• The Vail Lacrosse Shoot come to town in late June and early July for about 10 days. There were 5,313 attendees and 12,100 fans. Estimated total revenue was $1,635,640. • The Vail Farmers Market brought an estimated 10,000 people per week for 14 weeks and an estimated $6 million in spending. • Oktoberfest, which runs two weekends in September, brought in an estimated $6,875,000. • The Teva Mountain Games estimated more than 35,000 in attendance and about $3,667,000 in revenue.While you might disagree with individual numbers, no matter how big or how small, at the end of the day all events and activities are important to the economic vitality of Vail. As a community we need to support and ensure they continue to come to Vail. The Committee on Special Events and the Vail Local Marketing District Advisory Council will meet to discuss how the two groups can enhance their working relationship at a Jan. 20 meeting, which starts at 10 a.m. at Lion Square Lodge.The annual Premier Impressions program is now in its second week. Premier Impressions is proudly sponsored by Vail Resorts, the town of Vail and the Vail Chamber & Business Association, and honors employees who offer exemplary customer service. Last year Premier Impressions recognized more than 200 nominees. This year we’d like to award even more people. Nomination forms are available at stores and businesses throughout Vail. To nominate someone, simply fill out the form and return it to the Vail Chamber. Each month we process the forms and reward all nominees with gift cards or gift certificates to local businesses. In addition, those honored will be recognized in print each monthin the Vail Daily. In April, each nominee and a guest are invited to an end-of-season party at Eagles Nest on the top of the gondola. There, each nominee will be entered into a drawing for even larger prizes including trips, cash, skis and more. Go out and offer great customer service and hopefully you’ll be our next nominee! For more information, contact us at 970-477-0075.The Vail Chamber & Business Association is the leading business advocacy group in Vail and is a communications outlet for businesses that want to have a voice in community affairs. If you are interested in finding out more about the Vail Chamber and Business Association and what we have to offer to business in and that do business in Vail, please contact us at 970-477-0075 or e-mail Based in Vail Village, our office is located in the transportation center and our doors are open Monday through Friday from 9 a.m. – 5 p.m. Stop by and say hello!Richard tenBraak is executive director of the Vail Chamber & Business Association.

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