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Fashion so bright

AE Pamela Ferrari PU 5-31-07
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EDWARDS People afraid of color need not shop at Pamela Ferrari.The new boutique in Edwards looks as if the Andy Warhol designed the clothing inside, but it was another lover of bright, feminine hues and whimsical shapes Pamela Ferrari.Ferrari is a painter gone fashion designer. She uses the same painting technique on her fabrics as she does with her artwork, which hangs all over the world, including by sea on the Celebrity Cruise lines

She expanded her patterns from the canvas first to a line of ceramics and home furnishings, like bed spreads and tablecloths, which are sold at Neiman Marus, Bloomingdales, Nordstroms, Saks and Henri Bendel. The clothing collection is her latest endeavor, and it hasnt lost any of the intense color which has become synonymous with the name Ferrari.My father used bold colors in his own work, and my mother used wonderful colors when decorating. Its almost genetic, Ferrari said.A palette of pinks, reds and oranges dominate the slinky dresses, wrap around tops and matching skirt-and-shirt sets in the Edwards store. Ferrari said not only does she personally love these hues, but they tend to look good on both blondes and brunettes and in summer and in winter, she said.

Plus, they make you feel good when you wear them, Ferrari said. Ferraris color was what first attracted Carole Hopson. She discovered Ferrari at her boutique in the East Hamptons. Inspired so much, Hopson decided to strike a deal with the artist and open a Pamela Ferrari in Edwards with her boyfriend Duke Hayden. On Tuesday, Hopson and Hayden host Ferrari for a designer reception at the Edwards store from 1-4 p.m. They also own a story in Wayne, Pennsylvania, and Ferrari also has a store in Greenwich, Conn.The clothing is different, not your usual canned variety. It has a lot of pizzazz, and it is sassy, Hopson said.



But the real seller was how well the clothing traveled.Packing is not one of my art forms, Carole said. And I stuffed this clothing into my bag, and I was able to wear it without even ironing.Ferrari specifically chose to create her designs in rayon and spandex, a jersey-like material, because of the fabrics ability to uphold when traveling. If art is Ferraris first passion, traveling is her second, and she wanted to create a clothing line for travel inspired by travel.All my inspiration is from travel and most of it is ethnic based. I collect textiles from all over the world, Ferrari said. Africa, India, South America, besides many books and photographs, I keep a vast library from those countries. Im constantly inspired by the ethnic, rather than historical, art.

The hearts found in a lot of her prints are inspired from a trip to Mexico, where she discovered special tin hearts called ex-votos in churches. Ex-votos are a sign of thanks for an answered prayer or favor granted.Lately, tackling both the business side and creative side of a new business has left Ferrari little time to travel. She keeps a small sketch book with her at all times on the subway, when in a taxi or walking down the street. Anything that inspires me I write down or sketch in that notebook, she said.Who knows, maybe after her trip to the High Country, fans might see the aspen leaf pop up in her designs.Arts and Entertainment Editor Cassie Pence can be reached at 748-2938, or cpence@vaildaily.com.


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