Find Waldo at businesses in The Riverwalk at Edwards
EDWARDS — This July, 250 independent booksellers are joining together in a coast-to-coast celebration of the Shop Local movement and the iconic children’s book character, Where’s Waldo, who recently celebrated his 25th birthday.
Brought back by popular demand for the fourth year in a row, indie bookstores across the country will host Find Waldo scavenger hunts while spreading the “buy local” message in their cities and towns.
The Bookworm of Edwards is once again partnering with Candlewick Press, the Somerville, Massachusetts-based children’s book publisher, and the American Booksellers Association for this month-long consumer promotion that seeks to drive in-store traffic, strengthen local business alliances and engage community members to spread the buy local message.
Starting Wednesday, Waldo-spotters will set off on a hunt to find the elusive character hidden around dozens of Riverwalk at Edwards businesses. Anyone who wishes to participate can pick up a Find Waldo passport at The Bookworm of Edwards and collect a store stamp or signature for each Waldo they spot. Hundreds of eagle-eyed Waldo spotters will be eligible for prizes at the grand finale party held at The Bookworm of Edwards on July 31 at 6 p.m.
Waldo is the creation of Martin Handford, whose entertaining drawings of crowd scenes swept the world in 1987, and held the record for the fastest selling children’s book of all-time until Harry Potter. Since then, the “Where’s Waldo” books have held a cherished spot on bookstore shelves the world over.
There are now over 63 million Waldo books in print worldwide and they’ve been translated into over 30 languages. An entire generation has grown up searching for Waldo and his cast of wandering companions. His official 25th birthday was celebrated in 2013.
Contact Sarah Taylor at the The Bookworm of Edwards at email@example.com or by calling 970-926-READ for more information.