Frisco town officials work to loosen business regulations |

Frisco town officials work to loosen business regulations

Caitlin Row
Vail, CO, Colorado

FRISCO – To enhance its business-friendly image by making it easier to operate in Frisco, town officials are in the process of making minor code changes.

Code alterations come on the heals of a presentation given by the Frisco Business Advisory Committee – an ad-hoc group made up of town business owners. They recently came up with numerous ideas on how Frisco’s government could help its local business community grow and prosper.

“Frisco thrives on a vibrant business community as well as a diverse population base,” said town manager Michael Penny. “The council is interested in partnering with the business community to maximize opportunities and to ensure its success.”

Town code updates to benefit local businesses include an easier process for hosting tastings and shortening the process for approving tenant-finish construction applications. Regulations regarding banners, off-premise signs and sandwich signs are also easing.

“It’s really great that it’s come full circle and there’s actually changes being implemented,” said committee member and Frisco business owner Deborah Shaner.

Frisco’s biz-friendly changes

According to town spokeswoman Amy Stoehrmann, Frisco had an expensive, conservative code regarding liquor and wine merchants hosting tasting parties. Tastings were only allowed Wednesday through Saturday, and businesses had to pay $25 per application and $10 per event. Now Frisco has done away with its application fee, and tastings will be allowed Monday through Saturday (no more than four of the six days).

“There was the complaint that it was expensive and restrictive,” Stoehrmann said. “Now it’s easier to do.”

This code change made sense to the town because, as Stoehrmann puts it – “Tastings are social and it brings people to the stores.”

Another minor code change means that “new tenant-finish construction” applications will automatically be moved to the front of the line for processing by town staff. This is the OK needed from the Town for changes made to make a space business-ready.

“The permit should not delay the opening of the business,” Penny said.

Frisco recently loosened up code regarding banners, and right now its working on sandwich-board signs (a two-sided sign that stands outside businesses on the sidewalk) and off-premise signs.

The biz advisory committee recommended extending the time banners could be used, and it asked the town to give them more flexibility with sandwich and off-premise sign use.

Other long-term, biz-friendly recommendations for council to implement include: evaluating transportation within the town to get people from the northern hotels to Main Street; incorporating North Summit Boulevard into the town’s marketing plans; and possibly using angled parking on the north side of Main Street.

Frisco’s council and staff will continue to think about broad town goals, like how it might attract more businesses to Frisco, and how it could draw cars off Interstate 70 and from Hwy. 9 to Main Street.

Caitlin Row can be reached at (970) 668-4633 or at

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