G’day, here’s the weather from Vail
VAIL – Steve Jacobs almost choked on his soup when asked if he is, in fact, the Al Roker of Australia.”That may have been on a lighter diet,” he clarified.Jacobs and a crew from the Australian “Today” show on Nine Network Australia are broadcasting weather segments live every 30 minutes during the morning show this week in Beaver Creek, Vail, Breckenridge and Keystone.Vail Resorts was touting the arrival of Al Roker’s equivalent as a major coup for its marketing department. Australia is a “top-tier” international market for Vail Resorts, along with the United Kingdom, Mexico and Germany, said Melanie Roberts, manager of international public relations for Vail Resorts.”It’s quite an important market for us,” she said.
The resort company tries to get Australians to come to Colorado in January, summer vacation time Down Under. That coincides with a lull period for the ski resorts.Vail Resorts has recently hired a representative for the company in Australia who seeks to promote VR’s ski resorts. Vail Resorts works with travel companies to sell packages that offer airfare, lift tickets, lessons and hotel accommodations.A current deal to Breckenridge offers airfare, seven days in a hotel and lift tickets for 2,999 Australian dollars. That’s about $2,250.Info on deals from a tour company called Value Tours actually appeared on the TV screen to Australian viewers during the “Today” show segment, Roberts said.Australian visitors, who tend to get four weeks of vacation, stay up to three weeks in Colorado when they visit, Roberts said.
Gore Range backdropThe Australian “Today” show broadcasts from 6-9 a.m. every day in Australia, and is viewed by about 1 million households. The weather crew travels most of the time, usually in Australia, but also goes overseas occasionally. “This is the coldest weather I’ve ever been in,” Jacobs said Monday shortly after he finished a interviewing kids in front of the toasty fireplace of the Golden Peak Lodge.After a few minutes, he braved the cold for a segment from the Riva Bahn Express Lift, with a view of the Gore Range in the background.After telling viewers that his hair was frozen into his spiky ‘do, he engaged in a moment of banter with the host in Australia whom only he could hear through his earpiece. He then read the weather from Australia – where summer has just begun – off of faxes he received earlier in the day, and ended up telling viewers that he’d next be talking to an Aussie snowboard instructor who had taught Cameron Diaz.The program broadcast Sunday from the Birds of Prey World Cup race in Beaver Creek. The crew will check out Breck tomorrow, Keystone on Wednesday and finish up in Vail on Thursday.
Staff Writer Edward Stoner can be reached at 949-0555, ext. 14623, or firstname.lastname@example.org.Vail, Colorado