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Gear Town takes over Vail Village during GoPro Mountain Games

Solaris Plaza and Meadow Drive has transformed into Gear Town for the duration of the GoPro Mountain Games. There is gear to demo as well as to buy.
Ross Leonhart | rleonhart@vaildaily.com |

If you go ...

What: Gear Town.

Where: Meadow Drive, Vail Village.

When: Every day through Sunday.

Cost: Free.

More information: Visit http://www.MountainGames.com.

VAIL — Consider it a drill for the Vail Farmers’ Market & Art Show, except instead of fresh produce and random knickknacks, Meadow Drive is filled with tents and booths showing off the latest and greatest in outdoors gear.

Gear Town is open every day of the GoPro Mountain Games, through Sunday, and extends across Vail Village. It’s free to peruse, and swag of all kinds is being passed out and won.

Trevor Brown and Christian Vales, of Tampa, Florida, were in town Thursday as part of their month-long road trip, which includes stops in Moab and the Grand Canyon.



“I got some Father’s Day presents,” Vales said. “I got a tie, some shirts — that kind of stuff.”

Brown and Vales were leaving the venues with bags filled with everything from koozies to hats.



“We went to the GoPro store, and they helped me out with my GoPro,” Brown said.

Chris Gershon, of Grand Junction, and Tam Moody were halfway through Gear Town on Thursday with their bags bulging already.

“We’re just getting free swag and talking to all of the booths,” said Gershon, who was pretty stoked on a free bottle of engine repair liquid he just snagged from a booth.



Gear Town hosts more than 100 vendors, including Chipotle, Meier Skis, Vibram, GoPro and many more. There’s paddleboards, mountain bikes, gluten-free snacks, gear for dogs and so much more outdoor gear.

PLAY TO WIN

The GoPro tent, located at Solaris Plaza, will give away three $600 packages each day at 4 p.m. To win, participants must sign up on the tablets at the tent (name and email) and must be present at 4 p.m. to win. The packages will feature a GoPro camera from its Hero4 line, along with some accessories to get people ready to be a hero.

“This event draws everybody for what I call the classic Colorado event,” said Seth Haber, owner of Trek Lite Gear, a Boulder-based company producing packable hammocks and other gear. “For us, our business is a lifestyle business — from your hardcore campers and backpackers to people who just enjoy being outdoors and even to the people who set up our hammocks indoors.”

Greg Freyberg has been bringing Ruffwear to Gear Town at the Mountain Games for years. Ruffwear makes gear for active, outdoor dogs and their owners.

“These are our customers. These are our fans,” said Freyberg, looking out to a packed Meadow Drive on Thursday. “You can just see by the number of dogs that are here that it’s a dog event.”

Jake Soll brought Hamboards to Gear Town in 2015, and he’s back again this year. Hamboards is based out of Huntington Beach, California, and builds surf-style skateboards.

“Last year was awesome,” Soll said. “It’s so cool to be here.”

Stop by Gear Town this weekend, and don’t forget your bag for free swag.

Reporter Ross Leonhart can be reached at 970-748-2915 and rleonhart@vaildaily.com. Follow him during the GoPro Mountain Games at colorado_livin_on_the_hill.


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