Getting to know … Ghiqui Hoffmann
Though Ghiqui Hoffmann has lived in Vail for more than 30 years, her passions during that time have taken her from Peru to Thailand, Egypt to Cambodia.
She calls traveling and collecting handicrafts her “biggest thrills,” an enthusiasm evident on the shelves of her two shops, Laughing Monkey in Vail and Interim in Beaver Creek. Hoffmann opened Laughing Monkey in 1992, the same year she launched Planet Earth sweaters ” garments of her design handmade in Bolivia and Peru.
Earlier this year, she embarked on her latest project, Interim, with her sister, Nicole Hoffmann. The boutique, which sells sweaters and designer handbags, began nearly overnight: Less than two weeks after the sisters first toured the space, the store was open for business.
My sister and I had wanted to have a business together for quite a long time. We’ve worked together before but haven’t had a business together. We just really wanted to have our own store. We work really well together, and we decided it would be a really creative endeavor and would be really fun.
I like creating a unique experience for someone who walks in the door. I want to create an experience in this world of online and catalogue shopping where a customer walks in and they see things that they don’t see at home.
I feel like there’s five of me. Or there needs to be five of me. It’s a little challenging, but I’ll get past it.
It’s different. It’s new. I love going to countries where I don’t speak the language and the challenge of communicating with people. I love seeing their handicrafts, particularly their weavings and textiles. … The old techniques and old ways really fascinate me.
In third-world countries, there are these wonderfully talented people. (I want) to bring some awareness to the value of the knowledge and techniques that these people still have. As technology encroaches more and more into the third world, these techniques are being lost.
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Vail’s updated plans regarding the state guidelines and isolation housing requirements is one of several pieces of information guests are waiting on heading into the 2020-21 season.