Glenwood pushes to get Frontier to Eagle
Vail, CO Colorado
GLENWOOD SPRINGS ” Call it animal attraction.
Glenwood Springs is joining in a bid to establish a new frontier for Frontier Airlines, the company known for depictions of wildlife mascots on its planes.
The city’s Tourism Board and Glenwood Springs Chamber Resort Association put together nearly $40,000 worth of in-kind support that would be used to promote Frontier flights to and from the Eagle County Airport.
Glenwood is hoping to sweeten a $170,000 package being offered to Frontier by the Vail Valley Partnership, a chamber organization, said Kate Collins, vice president of tourism and marketing for the Chamber Resort Association.
Kent Myers, an Avon air planning consultant, is coordinating the bid. Collins wrote Myers a letter of support outlining what Glenwood could offer.
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“We look forward to working closely with you to make Frontier Airlines’ debut in this market a seamless and prosperous one,” Collins wrote.
Frontier has been considering proposals from rural, regional and resort airports. Myers said chances are “pretty good” that it will begin serving the Eagle County Airport.
“We’re looking forward to this. We think we’re in pretty good shape, but you never can tell,” he said.
The Eagle County Airport is the third busiest in the state.
In an interview, Collins said a decision by Frontier is expected around the end of the month.
Myers said Frontier is being asked to provide a daily, year-round flight between Eagle and its hub at Denver International Airport, and to add an additional daily flight during the summer.
That would help the region better tap into markets Frontier serves from Denver in cities such as Dallas, Los Angeles and Atlanta. Myers said it also would benefit local residents wanting to use the service.
Glenwood Springs is offering Frontier inducements such as high-profile advertising in the city’s annual tourism brochure and magazine; promotion through the Web sites of local attractions such as the Hot Springs Pool, Sunlight Mountain Resort, the Hotel Colorado and Glenwood Caverns Adventure Park; and pursuit of partnerships with rental car companies and Colorado Mountain Express.
In her letter, Collins said that over the longer term, Glenwood Springs would be able to focus on destination marketing efforts in markets served by Frontier. She added that the city “may have the ability to become a financial contributor in 2008 and beyond at some level commensurate with its tourism growth that will be boosted with convenient air service” to the Eagle County Airport.