Glenwood Springs not wintry enough for GMA
Glenwood Springs CO, Colorado
GLENWOOD SPRINGS, Colorado ” No snow means no go for a television photo shoot.
Glenwood Springs was to be featured on “Good Morning America” sometime in December. The goal was to feature a mountain town as a cozy winter mountain setting leading into the Christmas holiday. There was one catch to this photo shoot ” to have a cozy mountain winter setting snow is a mandatory ingredient.
Right now, the ground is bare and no snow is in the immediate forecast. According to a brief e-mail announcement from Vicky Nash from Resort Trends, a local marketing company, “This is very disappointing news but unfortunately part of dealing with media and journalists.”
The “Good Morning America” producer’s remarks from the e-mail were short and to the point: “We are trying to find a place that has a little bit more of a cozy holiday feel and where there is snow. Right now we’re looking into Vail, but it all depends on snow. I’m sorry to disappoint, it’s one of the hard parts of my job. But I have to go with the most picturesque places. Again thank you for all your help ” and we are always revisiting ideas.”
In late October, it was announced that “Good Morning America” was planning to come to Glenwood and film a segment to be part of the show’s Weekend Window feature. Collins indicated that Crested Butte was featured on the same program in December 2007, which was around three minutes in duration.
In a story that appeared in the Glenwood Springs Post Independent on Oct. 29, Kate Collins, vice president of tourism marketing for the Glenwood Springs Chamber Resort Association, said national exposure is a tremendous addition to the marketing efforts of the chamber.
“It’s hard to put a value on it, but if we were to do the same amount of national air time for advertising, it would exceed our total national marketing budget for a whole year,” Collins said in the article.
The segment was to feature the Hotel Colorado and its annual lighting ceremony, which occurs the day after Thanksgiving.