Global music fuses with mountain-town radio
While so many negative connotations surround what has been termed corporate globalization – a battle fought against the possibility of a monopolistic form of worldwide oppression – a local radio station has added a program to its weekly schedule that seeks to expand local musical palates and globalize local ears.
Folks who tune in to the program will find a wild mix of modern global songs on Fusion: The Modern Global Music Show playing on KZYR, 97.7FM The Zephyr, on Mondays from 9-10 p.m.
“We don’t really have a community radio station in this market, so we’re striving to give our commercial station more of a community feel when we have the opportunity,” said Vice President of Operations for KZYR Tony Mauro.
Listeners will find many of the selections to their liking, but the musical sets on each program are so wide-ranging in content, vibe and sound that some of the chosen tunes will doubtlessly not be immediately accepted by each palate.
For example, the new show plays spicy Spanish tunes, Scandinavian acid jazz, and transitions to Robert Plant’s newest bluesy performance with Robert Johnson from a desert in West Africa.
“We wanted to create a show on the next generation of world-music artists,” said Brendon Smyth, who is in charge of sales and syndication for Fusion Radio. “Producers are currently fusing all sorts of different music.”
Fusion Radio was the brainchild of co-producer Darek Mazzone, who has hosted a world music show on 90.3FM, KEXP in Seattle for the past 10 years.
“Darek’s really up on his genre, as far as world music,” said Smyth. “We’re seeing a lot more music from these labels from around the world.”
Dean Carlson hosts the show with a smooth voice a personal feel to his commentary.
“In this set, I’ve got some great Spanish music from Manu Chao. And, if you know me by now, you know I’m a big sucker for Scandinavian acid jazz. This record made quite a splash here in the States,” Carlson said on last week’s show.
The one-hour program takes between 15 and 20 hours to finish. The time it takes to make the show includes picking music, mixing it and producing the show.
“We strive to be cognizant in programming the show. We’re constantly getting CDs from record labels,” said Smyth. “So, we’ll go through the 50 or so songs we gave thumbs up to and cut the selections down to a one-hour program.”
For more information on Fusion Radio, visit http://www.fusionradio.net.
Andrew Harley can be contacted at (970) 949-0555 ext. 610 or at firstname.lastname@example.org.
AT A GLANCE:
Fusion: The Modern Global Music Show
today, 9-10 p.m.