GoPro Mountain Games going big in Vail
The Denver Post
VAIL — The GoPro Mountain Games is going big this weekend in Vail.
Born from pro-level paddling contests, Vail’s valleywide circus turns 13 this weekend with more music, larger participant events and an army of high-flying dogs, thanks to the growing role of second-year sponsor GoPro.
The camera-making juggernaut has sculpted an everyman’s outdoor festival from the former Teva Mountain Games, hoping to solidify itself as a lifestyle brand.