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Helly Hansen to make Vail Resorts uniforms

Daily staff reports
newsroom@vaildaily.com
Vail CO Colorado

BROOMFIELD, Colorado – Last week, Vail Resorts announced a five-year partnership to make Helly Hansen the official uniform and apparel provider for its six mountain resorts beginning next season.

All employees of ski patrol, mountain operations, ski and snowboard school, ambassador program and customer service will wear the uniforms, designed specifically for professional use.

“Helly Hansen’s blend of technical performance and Scandinavian style was a key factor in our decision to work together,” said Heidi Kercher-Pratt, chief marketing officer of Vail Resorts. “They clearly demonstrated they have the expertise and commitment to keep our employees comfortable and looking good in all conditions.”



Helly Hansen began a uniform-development initiative in 2006 that aims to provide a single-brand solution for every segment of mountain-resort operations from mechanics to ski patrollers. The Vail Resorts agreement is Helly Hansen’s largest uniform and marketing partnership to date, according to Erik Burbank, Helly Hansen’s global vice president of marketing.

“The sheer size and scope of the Vail Resorts organization combined with the diverse weather conditions found in Northern California and the Rocky Mountains make this a unique challenge,” Burbank said. “When they’re wearing a uniform with the ‘HH’ logo, we view patrollers, instructors and the rest of the resort professionals as ambassadors for our brand.”



As part of the agreement, Helly Hansen will receive exclusive marketing and advertising rights as the official uniform partner to Vail Resorts’ six resorts. Helly Hansen also will be a key marketing partner on Vail Resorts promotions and events including Vail Snow Daze, Spring Back to Vail, Carnivail, Breckenridge’s Spring Massive, Keystone Resort’s Kidtopia, Beaver Creek’s Talon’s Challenge and The Gunbarrel 25 at Heavenly Mountain Resort.

Uniform prototypes are being tested at all levels of Vail Resorts’ mountain operations, and final production will be delivered beginning next fall.

For more on Helly Hansen, visit http://www.hellyhansen.com.



EAGLE COUNTY – The Eagle River Youth Coalition recently named Michelle Hartel its executive director. Hartel joins the coalition after serving five years as a program director with SOS Outreach.

The Eagle River Youth Coalition collaborates with youth-serving organizations in the Eagle River Valley to assess needs and build capacity through strategic plans, programs and policies.

“I am eager to strengthen collaborative efforts of the Eagle River Youth Coalition to improve the already impressive youth services in the valley,” Hartel said.

Several of the organization’s current projects include promoting suicide awareness, facilitating the Youth Leaders Council and providing a Dinner and Dialogue parenting-course series.

For more information on the Eagle River Youth Coalition, visit http://www.eagleyouth.org.

EAGLE – Colorado State University Extension of the Western Slope is offering in-depth training sessions on food safety and food preservation through the Master Food Safety Advisor Program.

Training will be conducted Wednesdays from March 2 through 23 at the Garfield County Extension Office Event Hall at the Rifle Fairgrounds, located at 1001 Railroad Ave. in Rifle. Cost of the training is $125 with a commitment of 20 hours of volunteer service, and space is limited.

CSU’s Master Food Safety Advisor Program is an intensive regional training on food safety, prevention of foodborne illness and methods of canning, pickling, freezing and dehydrating.

Applications are available at http://www.eaglecounty.us/csuor at the Eagle County Extension Office at 441 Broadway in Eagle. Applications are due Feb. 18. For more information, e-mail glenda.wentworth@eaglecounty.us or call 970-328-8630.

EAGLE – From Feb. 7 through 18, second-graders in the Eagle County School District will be given the online Naglieri Nonverbal Abilities Test 2 as a screening tool for further gifted testing.

The 30-minute test measures general ability using questions described as “progressive matrices,” assessing general thinking and problem-solving skills through pattern completion, puzzles and spatial reasoning.

Students can practice the test format online before they take the actual assessment. Those who score in the 95th percentile or higher will be referred for further testing. All other students are eligible for Tier 2 enrichment services based on need and eventually may receive further testing.

“The best support you can offer as a parent on these types of tests is to make sure your student is well-rested, well-fed and arriving at school ready to learn each day,” said Lori Seelig, assistant director of exceptional student services for the school district.

For more information on the test or other gifted services, contact Seelig at lori.seelig@eagleschools.net or 970-328-7928.


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